Banging the drum
Classic & Sports Car|September 2023
The Leyland P76 was an advert for British engineering wrapped in Aussie-friendly style and it could perform an odd trick with its boot
SIMON HUCKNALL
Banging the drum

As far as high-risk strategies go, this one was a corker. When the Leyland P76 was launched, 50 years ago, Leyland Australia was not only beleaguered by debts of £8.6million (equivalent to more than £100million today), but had also bet the farm on its new model, borrowing the same amount again to bring the car to market. Everything was riding on the P76's success; failure was not an option.

The business case for what was to be Leyland's first all-round bespoke model for the Australian market looked as watertight as the 44-gallon drum it was designed to carry in its capacious boot. The British Motor Corporation (Australia) had first been established Down Under in 1954, and since then it had relied upon a succession of adapted models from its UK parent to sustain sales. Mutant offerings, such as the Morris Major and Austin Lancer - in effect, lengthened versions of the Wolseley 1500 and, into the 1960s, an extended and hatchback-tailed Austin 1100 known as the Nomad, were all staples from a company satisfying demand for small- to mid-sized cars for Australian buyers.

هذه القصة مأخوذة من طبعة September 2023 من Classic & Sports Car.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2023 من Classic & Sports Car.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من CLASSIC & SPORTS CAR مشاهدة الكل
RAY HILLIER
Classic & Sports Car

RAY HILLIER

Double-chevron oddity proves a break from the norm for this Crewe specialist

time-read
3 mins  |
December 2024
SHORT BACK & GLIDES
Classic & Sports Car

SHORT BACK & GLIDES

Eccentric enthusiast Captain RG McLeod's series of Manx-tailed Bentley Specials reached its zenith with this unique S2 Continental.

time-read
7 mins  |
December 2024
People's choice
Classic & Sports Car

People's choice

The diminutive but multi-million-selling Fiat 850 packed a remarkable diversity of form and function into its compact footprint

time-read
10 mins  |
December 2024
PLASTIC BREAKS FROM THE NORM
Classic & Sports Car

PLASTIC BREAKS FROM THE NORM

Glassfibre revolutionised niche car-body production, but just occasionally strayed into the mainstream.

time-read
9 mins  |
December 2024
A SENSIBLE SUPERCAR
Classic & Sports Car

A SENSIBLE SUPERCAR

The cleverly conceived four-seater Elite secured Lotus a place at the big players' table, but has it been unfairly maligned since then?

time-read
9 mins  |
December 2024
"I had a habit of grabbing second place from the jaws of victory"
Classic & Sports Car

"I had a habit of grabbing second place from the jaws of victory"

From dreams of yachting glory to the Le Mans podium, via a stint at the top of the motorsport tree, Howden Ganley had quite the career

time-read
8 mins  |
December 2024
Still going strong
Classic & Sports Car

Still going strong

Herbert Engineering staked its reputation on the five-year warranty that came with its cars. A century on, this Two Litre hasn't made a claim

time-read
9 mins  |
December 2024
One for the kids
Classic & Sports Car

One for the kids

General Motors was aiming squarely at the youth market with the launch of the Pontiac GTO 60 years ago, and its runaway success popularised the muscle-car movement

time-read
8 mins  |
December 2024
A NEW BREED OF HERO
Classic & Sports Car

A NEW BREED OF HERO

Launched at the turn of the millennium, the GT3 badge has already earned a place alongside RS, CS and turbo in Porsche lore.

time-read
10 mins  |
December 2024
Brits with SIX appeal
Classic & Sports Car

Brits with SIX appeal

The straight-six engine is synonymous with a decades-long legacy of great British sports cars. Six variations on the sextet theme convene for comparison

time-read
10+ mins  |
December 2024