TATA YODHA BUILDS MORE MUSCLE

As part of its pick-up revamp strategy, Tata Motors brings in the Yodha 2.0. Prateek Pardeshi test drives it on a specially built track in Hyderabad.

- Prateek Pardeshi

Original Equipment Manufacturers had to put their plan on the back burners thanks to the lethal pandemic Covid-19. This included putting brakes on the rollout of new product variants. Here Tata Motors must be credited for sustaining the tag of a full-range player! The company was due for the commercialisation of its pickup range, which the company gave glimpses of nearly three-years at the Auto Expo 2020, in Noida. Some of those plans could not take off. Fast forward to 2022, the company revisited the Tata Yodha project and rolled out the Yodha 2.0 at a glittery affair in Hyderabad. The Yodha 2.0 face lift goes beyond just cosmetic changes. It encompasses a single and crew cab variant in different configurations priced upwards of Rs.9.16 Lakhs with the top variant priced at Rs.9.99 lakhs (Exshowroom). The Yodha is now more muscular then ever before.

In all, the company showcased six variants with five 4x2 variants and one 4x4 variant. The latter has in the past won accolades from critiques. The 4x2 variants showcased included the Yodha 2.0 1700, 1500, 1200, and Yodha Ex (Dual cab). The 4x4 standard variant accompanied this lineup on display. On a Year-To-Date (YTD) basis, the pickup segment has sold 15,618 units for the company with an eight per cent decrease. With the new rollouts, the company hopes to build on its market share and perform better in the coming months. Averred Girish Wagh, Executive Director, Tata Motors, “The introduction of these new-age pickups reiterates our commitment to always empower and equip the customers with best-in-class vehicles to deliver more progress and success.” Yodha 2.0 has the best-in-class, rated payload capacity of two-tonne and is among the leading pick-up truck options out there.