The Free State recently came up with a unique campaign to breathe new life into the province's tourism industry. The province is divided into five regions: Eagle, Cheetah, Flamingo, Lion, and Springbok - and each has its own network of trails connecting towns. The idea behind these "Big 5" routes is to reposition tourism in the province.
It's a great idea to place the brochure Explore and experience the Free State Province at few filling stations on the main route between Gauteng and Harrismith, but I don't believe this brochure to be the most effective way to raise awareness about the unique tourist attractions in the Free State.
The campaign should include electronic media: think websites, apps and satellite navigation. Warden, for example, is the starting point and Harrismith the anchor town of the Eagle Trail that winds all along the Lesotho border to Clocolan. This route also includes Kestell and Bethlehem.
هذه القصة مأخوذة من طبعة August/September 2022 من Go! Camp & Drive.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August/September 2022 من Go! Camp & Drive.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The pinch of the pump
In a time where every penny counts, you should be cautious about where to spend it, says Neels van Heerden.
Is the Jimny suitable for overlanding?
He has a theory on whether the Suzuki Jimny is suitable for overlanding, but he is also about to find out for himself, says Mic van Zyl.
Klein-Kariba chronicles
His family has camped so often at ATKV Klein-Kariba that they now consider this popular resort their holiday home, says Roelof van Eeden of Witbank.
So ugly it's cute
Longing for the good old days when vehicles took inspiration from aircraft? Citroën has the compact mobile home just for you.
WHO'S THE BAKKIE KING?
Eight brands, seven categories... and one overall winner. We find out which double-cab bakkie performs best when towing a caravan and off-roading.
Viva, Amarokoroko!
We take a spin through the Western Cape's Cederberg to See if the Ford-built Volkswagen Amarok retains its poshness.
Hook, line and tune
That exhilarating rush you feel when something tugs at your hook and races away with your line is what perpetually draws him back to the angler's paradise, says singer Bok van Blerk.
Discover Dinokeng: beyond the Big Five
The Dinokeng Big Five Reserve is a favourite for weekend getaways, but just past its borders lies an untapped haven waiting to be explored.
Life's a farm in Bonnievale!
Bonnievale presents a unique setting where kids, camping and church come together for a unique family holiday.
Into the heart of the Cederberg
From Duiwelsgat to Heuningvlei, from Wupperthal to the Biedouw Valley. Drive through a world where poet Boerneef's mountain goose sheds a feather and author Jan Rabie's dreamland begins.
