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"SEDANS AREN'T dead," says Mike Simcoe, General Motors' senior VP of Global Design. On the face of it, that might seem a bit of an odd comment given that Cadillac is set to launch in Australia next year with a range of electric SUVs, but the transplanted Melbournian is clearly in no mood to mince his words.
"SUVs are a necessary evil," he admits, before describing them as a "comfortable, rational purchase." He's clearly one of us, somebody who recognises that customer tastes are something that he can influence but, ultimately, not control.
With factory right-hook Lyriq crossovers confirmed for a 2025 launch over here and the Optiq compact(ish) SUV and Vistiq seven-seater likely to follow on their heels in '26, Simcoe clearly faces a challenge in getting Cadillac, a brand which doesn't have much in the way of lived equity Down Under, onto the shortlists of buyers who might otherwise choose an Audi, a BMW, a Lexus or a Mercedes-Benz.
"I don't think Australian customers are terribly brand loyal," he ventures.
هذه القصة مأخوذة من طبعة July 2024 من Wheels Australia Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2024 من Wheels Australia Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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