The CRED Formula: Design for Humans

Creating elegant and enduring structures for unstructured problems — that is design:

Within the labyrinth of customer experience, design emerges as the guiding light, illuminating pathways to unparalleled engagement and loyalty. Yet, for BFSI companies, navigating this labyrinth demands not only vision but also the courage to reimagine possibilities, transforming challenges into opportunities for connection and growth.

Harish Sivaramakrishnan, Head of Design at CRED, says that a successful design must accomplish three things: attract attention, drive usage, and retain the user. Our guiding principle is to attract people with a compelling narrative, drive usage by thoughtfully crafting the experience, and retain the user by helping them succeed in their goals by making them successful in what they set out to achieve.

He delves deeper': "At each of these steps, there are multiple choices that can be made-. Is the narrative about beauty or intrigue? What will make the experience smooth and fulfilling? The most challenging element of design is disambiguating these principles to ensure that all three elements are satisfied in order to solve the specific problem at hand."

PERFECT TONE & COLOURS

One of the principles at CRED is to design for a person, not a problem. The reason is that problems dont need solutions, humans do. Design involves understanding triggers and how they impact human emotions and behavior.