Can Adobe Change?
Bloomberg Businessweek US|November 14, 2022
The company wants to transform itself by buying Figma, but customers and regulators have concerns
Can Adobe Change?

In October, Adobe Inc. held its annual event to announce new products. As executives stood onstage explaining changes to tools such as Photoshop that would make them more like that of Figma, the startup it had just agreed to acquire for $20 billion, some people watching the livestream expressed their concern that Figma would become more like Adobe instead. Messages such as “#FreeFigma” and “Make Figma Great Again” dotted the comments section, and others groused about Adobe’s prices and shared tips about cheaper alternatives. Eventually, a moderator chided everyone to “keep it civil in the chat.”

The event came a month after Adobe announced it was purchasing Figma, a deal it says is the centerpiece of one of the biggest transformations in its 40-year history. On Nov. 2 news broke that the US Department of Justice is investigating, which could lead to long delays.

The Figma deal had immediately drawn comparisons to Facebook’s 2012 acquisition of Instagram, another union of a small but rising competitor and the powerful incumbent it threatened to upend. Adobe rejects the comparison, saying the Figma design tool doesn’t compete directly with its most important products. Figma has said joining Adobe will give it the resources to accelerate development.

هذه القصة مأخوذة من طبعة November 14, 2022 من Bloomberg Businessweek US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 14, 2022 من Bloomberg Businessweek US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BLOOMBERG BUSINESSWEEK US مشاهدة الكل
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
Brazil Yanks the Welcome Mat for Oil Investors
Bloomberg Businessweek US

Brazil Yanks the Welcome Mat for Oil Investors

Foreign oil majors have filed an injunction to halt a new tax on crude exports

time-read
4 mins  |
March 20 - 27, 2023
POINT OF FAILURE
Bloomberg Businessweek US

POINT OF FAILURE

Silicon Valley Bank's collapse exposed a weakness in tech and in the broader economy

time-read
10+ mins  |
March 20 - 27, 2023
Glencore Stays the Course With Coal
Bloomberg Businessweek US

Glencore Stays the Course With Coal

The commodities giant’s CEO says the fossil fuel is still necessary, even as he pursues minerals needed for the energy transition

time-read
4 mins  |
March 20 - 27, 2023
Under Pressure
Bloomberg Businessweek US

Under Pressure

History shows that when the Federal Reserve is raising rates, an unexpected shock can trigger a recession

time-read
4 mins  |
March 20 - 27, 2023
Where the Ax Will Fall Next
Bloomberg Businessweek US

Where the Ax Will Fall Next

Another week, another round of job cuts—this time Meta Platforms Inc. is adding to the 11,000 people it fired in November with thousands more, Bloomberg News has reported.

time-read
2 mins  |
March 13, 2023
The Case for Ditching Your Wallet
Bloomberg Businessweek US

The Case for Ditching Your Wallet

Bellroy's clever phone carrier keeps those last crucial cards close.

time-read
1 min  |
March 13, 2023