It’s just after 10:30 on a morning in early June at a beige strip mall in Oceanside, Calif., and Judi Sheppard Missett, 78, the founder and chief executive officer of Jazzercise Inc., is dancing her butt off. From her raised platform, Missett enthusiastically calls out directions and words of encouragement, her voice projected through speakers. Dozens in the brightly lit studio follow, pivoting, shaking, swerving, and sweating. An hour earlier, Missett’s daughter, Shanna Missett Nelson, was teaching her own fitness class, with a guest appearance on the platform by her own daughter Skyla, their affirmations busting through a nonstop playlist of pop anthems.
Founded by Missett in 1969, the closely held company, which is based in Carlsbad, Calif., has grown to encompass 8,000 franchisees teaching 32,000 classes each week worldwide. Even as much of the fitness industry contracted during the Covid-19 pandemic, Jazzercise had revenue of $73 million last year. How then is it that an exercise business that harks back to the era of Jane Fonda workout tapes, neon spandex, and legwarmers remains here in 2022—and is thriving? It’s thanks to a combination of online streaming, firsthand C-suite research of customer demands, and the willingness to adapt. Missett puts it plainly: “We’re good. We always put our customer ahead of everything. And in order to do that, we had to be creative.”
هذه القصة مأخوذة من طبعة August 01, 2022 من Bloomberg Businessweek US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 01, 2022 من Bloomberg Businessweek US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers