EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY
Business Of Fashion|January 2024
Madame, helmed by Executive Director Akhil Jain, epitomizes innovation in Indian fashion. Jain’s strategic insights showcase the brand’s commitment to exceptional in-store experiences, balanced distribution, and cost considerations...
Sanya Arora
EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY

In the ever-evolving realm of Indian fashion, where style meets substance, Madame, led by the visionary Executive Director Akhil Jain, has woven a strategic narrative that seamlessly blends tradition with modernity. In an exclusive conversation, Jain shares insights into Madame's retail journey, where every decision is a carefully orchestrated note in the brand's symphony.

Balancing Act: High Streets vs. Malls

Akhil Jain, says that at the helm of Madame's strategic decisions is, "providing an exceptional in-store experience is a priority, regardless of location". This philosophy underlines Madame's commitment to customer experience, a thread woven through every high street and mall where the brand leaves its mark.

Navigating the intricacies of high streets, Jain acknowledges their operational efficiency and personalized shopping experience. However, he doesn't shy away from acknowledging the challenges, especially in India, where external factors like broken footpaths and parking chaos pose hurdles. To overcome these challenges, Jain affirms, "Brands must invest extra effort in creating a seamless transition from the outside world to the store's ambiance."

In contrast, shopping malls provide Madame with a controlled environment to showcase its offerings. Jain sheds light on the strategic focus within malls, stating, "The USP for stores in malls is to create a welcoming and attractive interior that draws customers in." This focus on differentiation becomes crucial in the mall landscape where choices abound."

He encapsulates the brand's strategy succinctly saying, "Fashion brands need to navigate these differences to create a seamless and captivating shopping experience for customers, whether on a bustling high street or within the curated environment of a mall. Balancing exclusivity with accessibility is crucial."

Strategic Mix: A Pan-India Presence

هذه القصة مأخوذة من طبعة January 2024 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2024 من Business Of Fashion.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS OF FASHION مشاهدة الكل
Being Human launches 100th India store in Jaipur
Business Of Fashion

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

time-read
1 min  |
June 2024
Reliance Retail opens 73rd Avantra by Trends store in India
Business Of Fashion

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

time-read
1 min  |
June 2024
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Business Of Fashion

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

time-read
1 min  |
June 2024
Blackberrys launches TechPro collection 2024
Business Of Fashion

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

time-read
1 min  |
June 2024
The Kaftan Company launches men's lounge wear collection
Business Of Fashion

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

time-read
1 min  |
June 2024
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
Business Of Fashion

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

time-read
4 mins  |
June 2024
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion

SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...

time-read
2 mins  |
June 2024
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Business Of Fashion

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

time-read
3 mins  |
June 2024
RAYMOND 'MADE TO MEASURE'
Business Of Fashion

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

time-read
4 mins  |
June 2024
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

time-read
6 mins  |
June 2024