66.Brand persona should define the core"
Business Today India|November 10, 2024
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
66.Brand persona should define the core"

What was the problem you were grappling with?

In keeping with the needs of our target customers and stakeholders, we took a strategic call to reinvent ourselves with a new identity that would encapsulate the company’s aspirations.

Whom did you approach for advice and why?

هذه القصة مأخوذة من طبعة November 10, 2024 من Business Today India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 10, 2024 من Business Today India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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