FROM RAPID DELIVERIES to unbeatable car deals, online shopping platforms and the auto industry are capitalising on the shopping frenzy ahead of the festive season. Quick commerce platforms Zepto and Blinkit are experiencing recordbreaking sales, and automakers like Maruti Suzuki and Tata Motors are offering customers heavy discounts.
During Raksha Bandhan in August, Blinkit, Zepto, and Swiggy Instamart have reported record-breaking sales, driven by the growing inclination for fast deliveries and heavy discounts. Now, Zepto, Blinkit, and bigbasket also promise to deliver to the customer the latest iPhone 16 within minutes of placing the order.
The festive frenzy in quick commerce began during Raksha Bandhan, when Zepto sold four times the rakhis it sold last year.Blinkit took orders from abroad this year and in India, it sold a staggering 209 rakkis per minute. Swiggy Instamart recorded a 5x increase in its rakhi sales.
The offers by quick commerce platforms show the segment's growing share in online sales and shifting consumer behaviour. According to market research company Datum Intelligence, this festive season, quick commerce will account for about $1 billion in sales (8% of total online sales).
Chandan Mendiratta, Chief Brand Officer at Zepto, emphasises the shift towards quick commerce, noting, "What once required days of planning can now be done in minutes, with essentials, gifts, and pooja needs delivered in 10 minutes."
هذه القصة مأخوذة من طبعة October 13, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 13, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
