In his white Celine shoes, Evan Spiegel looks every bit the successful young entrepreneur that he is. The 33-year-old Co-founder & CEO of the $4.6-billion Snap Inc. doesn’t pull any punches. Having made a name with the multimedia messaging app, his firm is now focussing on India. On a recent visit to India, Spiegel took time out to speak to Business Today's Sourav Majumdar and Krishna Gopalan on Al, privacy, AR vs VR, and the road ahead. Edited excerpts:
Q: You are in India at a time when there is a lot of activity. Do you like what you see?
A: The Snapchat community is growing and we have over 200 million users in India. I understand that’s still a small number. So, I am excited about the opportunity and just seeing the way young people are expressing themselves through augmented reality (AR) experiences. We have connected with developers who are making so many new AR experiences. And of course, there are folks who are creating videos, sharing them with their friends, expressing themselves and communicating with Snapchat. I like the way our product is resonating here in India. It is a great honour to be here and to connect with our community.
Q: Snapchat has managed to make a mark in India. What led to its growth here?
A: We have seen Snapchat grow historically around the world. It’s always been about friends and family connecting. We know that a picture’s worth a thousand words. That means you can share what you’re doing and who you’re with visually, through Snapchat with photos and videos. That, with all the AR lenses, is really what brings people together and helps our service grow.
هذه القصة مأخوذة من طبعة February 18, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 18, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
