Setting a New Standard
Business Traveler US|March 2023
A brand known for innovative hotels in New York and Miami is making the leap to Asia. Standard International CEO Amber Asher discusses the company’s DNA and continuing growth
Nick Remsen
Setting a New Standard

IT’S A POPULAR name, yet The Standard Hotels may be more famous than you realize. The New York City Meatpacking District property, a vaulted tower straddling the High Line park, is home to a rooftop venue called Top of The Standard (formerly known as the Boom Boom Room). It’s the site of the annual Met Gala after-party, among other A-list affairs. Meanwhile, The Standard on Miami Beach is hypervisible on social media for its yellow vinyl lawn chairs and 365-days-per-year pool scene. And the former Standard Hollywood haunt held a high-profile address between the equally notable Sunset Tower and Chateau Marmont hotels (this location was also the brand’s first). So you have, in all likelihood, seen a Standard—and the easygoing good life it spurs.

هذه القصة مأخوذة من طبعة March 2023 من Business Traveler US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2023 من Business Traveler US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS TRAVELER US مشاهدة الكل
Around the World in 80 Ways - Oneworld releases an Al-powered travel service for extended international voyages
Business Traveler US

Around the World in 80 Ways - Oneworld releases an Al-powered travel service for extended international voyages

A new generative artificial intelligence (AI) travel agent will leverage Google Cloud to help ambitious travelers easily book international trips with Oneworld member airlines. The alliance’s Round the World fares allow passengers to book up to 16 flights between at least three continents on a globe-spanning trip that lands back home up to a year later.

time-read
2 mins  |
November 2024
Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights
Business Traveler US

Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights

United has become the first major U.S. airline to announce a groundbreaking partnership with SpaceX to equip more than 1,000 aircraft with Starlink WiFi. Passengers will soon enjoy high-speed, lowlatency Internet service, enabling seamless gate-to-gate connectivity across domestic and international flights.

time-read
1 min  |
November 2024
Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
Business Traveler US

Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products

Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products

time-read
6 mins  |
November 2024
The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it
Business Traveler US

The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it

There seems to be bipartisan agreement that everything from teen suicide rates to poor mental health and more is due to social media. The obvious solution, they believe, is to impose government oversight on how such services can be provided. Congress is considering sweeping social media legislation and a number of states have already enacted such laws.

time-read
2 mins  |
November 2024
Golden Age
Business Traveler US

Golden Age

Porsche celebrates a half-century of its 911 Turbo with a limited-editon model

time-read
1 min  |
November 2024
The Season's Best Underseat Carry-Ons
Business Traveler US

The Season's Best Underseat Carry-Ons

Bags that make the most of your space while providing carefree convenience

time-read
3 mins  |
November 2024
Crystal Palace
Business Traveler US

Crystal Palace

Baccarat offers sparkling cocktails in Midtown Manhattan

time-read
1 min  |
November 2024
East Meets West
Business Traveler US

East Meets West

Chef Cyril Lignac fuses French and Japanese cuisine in the heart of London

time-read
1 min  |
November 2024
Bigger.Better.
Business Traveler US

Bigger.Better.

American Express relocated and improved its Centurion Lounge at Seattle-Tacoma International Airport to address issues with overcrowding and enhance the customer experience

time-read
2 mins  |
November 2024
High Style
Business Traveler US

High Style

A nonstop journey from Singapore to Los Angeles in Business Class

time-read
2 mins  |
November 2024