"INNOVATION IS IN THE DNA OF CROMPTON"

IN an exclusive interaction, Sanjeev Agrawal, Vice President - Innovation & Chief Technology Officer, Crompton Greaves Consumer Electricals speaks about how the firm is amalgamating digitisation with innovation, adapting to meet ever-changing consumer demands, and much more

The technological era has brought with it more ease for consumers. What are some of the firm’s latest innovations in this regard, for greater ease of use of its products?

Innovation is in the DNA of Crompton and we have been working closely with the consumers. Crompton has been doing a lot of consumer interaction exercises, visiting consumer homes to find out solutions to their pain points, challenges in applications of our products or similar product lines. We have been coming up with solutions to provide a seamless interface, better designs and technology.

Lately we have launched a large number of appliances, especially chimneys for homes, based on deeper consumer insights. We took the step through our interactions with consumers, especially housewives for whom the noise of the chimney was a very big pain point. So we came up with a wide range of chimneys which have lower noise levels while operating. Similarly another pain point consumers mention is about the cleaning of the chimney. So we have come up with an automatic cleaning function in the chimneys.