"WE NEED A MINDSET CHANGE TO DRIVE SUSTAINABILITY IN DESIGN"
Business World India|20 May 2023
In an exclusive conversation with BW Businessworld, the Founder of ButtonMasala, Anuj Sharma, talks about sustainable fashion
Jyotsna Sharma
"WE NEED A MINDSET CHANGE TO DRIVE SUSTAINABILITY IN DESIGN"

Sharma was born and raised in Rajasthan. He studied Apparel Design at the National Institute of Design (NID) in India. He has an MA in Highperformance Sportswear Design from the University of Derby, UK, for which he was awarded the Charles Wallace India Trust Scholarship in 2002.

The Button Masala collection has been showcased at the travelling exhibition, Connecting Concepts by DutchDFA and Bliss at the Taiwan Design Expo. Sharma has attended the Fashion Coterie in New York and participated in a show at the Alchemy Festival in London. He was invited by the Indian multinational company HCL to speak on unconventional management at the World Economic Forum at Davos in Switzerland.

What has shaped your design sensibilities? How did design school impact this?

I am from Rajasthan, so my values of sustainability, conserving and preserving came from there and my experience growing up. The desire to design objects that are convenient for usage and sustainable in nature, was inherent in me. Design school helped me develop a sense of diversity, and culture. It all came together and shaped my sensibilities.

هذه القصة مأخوذة من طبعة 20 May 2023 من Business World India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة 20 May 2023 من Business World India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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