The top 10 trends in health and wellness for 2023 have emerged from feedback from them as patients, consumers, brands and the gap that they have exhibited exists.
Alternative medicine
This trend has emerged from alternative therapies for Covid recovery, the push from the Ayush ministry for more home-grown solutions and growth of local Ayurveda herbal brands approved by the Ministry of Ayush. Unlike earlier, because of the stand of the government, there is more trust being placed in alternative therapies. Hence, while people are going to doctors for emergencies, they are also combining herbal remedies for home cures much more than before.
The rise of influencers in this area and engagement rates of the consumers in understanding herbal remedies is proof. This is a great area to invest in and become Ayush certified, which the government has made easier.
Vegan protein
Thyroid, hormones, gout and bone pain related issues are rising. Since protein is an important component in holistic nutrition, soy-based products mess with the thyroid, and lentils and pulses increase gout and bone pain. Thus non-soy and non-lentil-based vegan proteins are in demand but not easily available. There are a lot of nutraceutical companies working on brown rice, quinoa, pea protein powders but these are less available. Health brands can see an opportunity in this.
هذه القصة مأخوذة من طبعة December 17, 2022 من Businessworld India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 17, 2022 من Businessworld India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
