How OTAS Can Strategically Deploy AI To Enhance Experiences
Entrepreneur magazine|March 2024
In today’s digital-driven world, generative AI is bringing about a wave of change and innovation in the travel industry. It is reshaping the sector and reimaging the functioning of the Online Travel Agencies (OTAs).
How OTAS Can Strategically Deploy AI To Enhance Experiences

For OTAs, the volume of bookings is integral to generating revenue. Hence, to stay competitive, they need to adopt new technologies that can enhance customer experiences, drive bookings, and reduce operational costs. This is where Gen AI comes in as a game changer, transforming travel experiences for customers.

THE RELEVANCE OF GENERATIVE AI FOR OTAS

Today, travellers expect seamless, convenient, and instant solutions. AI plays an integral role as it provides tailored services, resolves customer queries instantly, and improves overall customer experiences. Whether it is personalised recommendations, chatbots resolving customers' queries, automated communication, or fraud detection mechanisms, OTAS are already using AI in different ways. Today, even generative AI has forayed into the travel industry. The recent example of ChatGPT clearly depicts how new technology makes its inroads into the travel sector and improves customer engagement. The tool today has significantly eased out the travel planning and itinerary-building processes for customers.

هذه القصة مأخوذة من طبعة March 2024 من Entrepreneur magazine.

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هذه القصة مأخوذة من طبعة March 2024 من Entrepreneur magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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