At the onset of the pandemic, the concept of digital-first direct-to-consumer (D2C) was something that only a few had heard of. However, by the time the world bounced back and entered the new normal life, many D2C brands had become household names. Today, these brands are en route to conquering India’s offline market, which to date, was dominated by a handful of players in every segment. Brands such as SUGAR Cosmetics, boAt, Mamaearth, mCaffeine, Kama Ayurveda, WOW Skin Science and many others have not only leveraged digital penetration to carve a niche for themselves but are trying to give stiff competition to legacy players. According to a report by Statista, the total addressable D2C market is expected to grow by over 15 times from 2015 to 2025 in India. In 2020, the total addressable D2C market was valued at $33.1 billion. By 2025, the total addressable D2C market is forecast to grow almost threefold and reach $100 billion, with fashion and accessories leading as one of the largest D2C segments in India.
“This growth is being driven by many Indian brands embracing D2C, with once small or non-existent categories like fitness accessories, gardening equipment, and costume jewelry now becoming large enough to have brands being born online first,” said Bharati Balakrishnan, Country Head and Director, Southeast Asia and India, Shopify. One of the key drivers of growth in the space going ahead would be the adoption of an omnichannel approach by D2C brands. An effective omnichannel strategy helps D2C businesses meet customers where they prefer to shop, increase brand awareness, attract new customers, and create multiple touchpoints for existing customers. However, just like any other new endeavor, this also comes with some challenges. Before we dive into it, let’s look at some of the advantages of going omnichannel.
هذه القصة مأخوذة من طبعة May 2023 من Entrepreneur magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2023 من Entrepreneur magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
How To Ask Family For Money
Your friends-and-family fundraising round doesn't have to be scary and awkward. Here's advice from one of the world's leading investors.
Data Breach Drama: When Trust Turns Costly In A Digital Age
Amid data breaches surges, Indian businesses are prone to financial and reputational fallout. Can cyber insurance emerge as a safeguard?
THE TERRAIN TAMER
Spearheading a California-based, Series D SaaS company is no easy feat. It requires a blend of ownership, innovation, and the ability to handle stress. But Anand Jain, co-founder and chief product officer of Clever Tap, finds his calm by escaping to rough terrain whenever he gets the chance-be it India or Colombia.
THE INTELLIGENT READS
Hardika Shah founded Kinara Capital in 2011 with the mission to address the acute credit gap in the micro-small-medium-enterprises (MSME) sector in India, by providing fast and flexible business capital to small business entrepreneurs. Despite operating in highly competitive and tough market of collateral free loans, Kinara Capital has been steadily growing in Hardika's leadership. In conversation with Entrepreneur, Hardika shares insights on her favourite books.
THE CURSE OF GROWING TOO FAST
FAIRE is a platform for small businesses, but it grew big the wrong way-almost becoming a $12 billion wreck. Here's how it fixed the problem, and why you should think twice before skyrocketing.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\"
Give Yourself the Gift of Time
Happy holidays! Emmy Award-winning tech expert Mario Armstrong has five recs to get more hours in the day.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humility-and it changed the way I relate to clients.
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
