The Brand Strategist Specialist
Entrepreneur magazine|october-november 2022
DHEERAJ SINHA, CEO CHIEF STRATEGY OFFICER, SOUTH ASIA, LEO BURNETT; CHAIRMAN, BBH INDIA
The Brand Strategist Specialist

About four years ago, Leo Burnett set itself the ambition to become India's No.1 new-age agency.

"We wanted to be the go-to agency for new-age (internet economy) clients, create work that uses data, technology and creativity to solve problems and be home to mutant-DNA talent. By 2022, more than 30% of our revenues came from new-age clients, our revenues have grown by over 40% in these four years," claims Dheeraj Sinha- The CEO & The Chief Strategy Officer, South Asia at Leo Burnett; Chairman, BBH India'.

Their new office in Mumbai is a testament to our transformation. They have built a culture that knows no boundaries of hierarchy, departments and legacy. True to this, the office has no cabins, fixed seats and storage space. The office is built like the largest coffee shop in the country (18,000 square feet), to inspire great conversations, collaborations and ideas.

هذه القصة مأخوذة من طبعة october-november 2022 من Entrepreneur magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة october-november 2022 من Entrepreneur magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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