THE DIGITAL REBIRTH OF AGE-OLD
Entrepreneur magazine|August - September 2024
ASTROLOGY HAS BEEN A PART OF INDIAN CULTURE SINCE TIMEIMMEMORIAL AND WILL CONTINUE TO DO SO, MAKING IT A RELEVANT SECTOR FOR TIMES TO COME
PAROMITA GUPTA
THE DIGITAL REBIRTH OF AGE-OLD

Astrology is one of the oldest and most accurate tools known to mankind,” said astrologer Chris Flisher. So, is there any truth in Astrology? Science may not think so, but ancient Vedic history does. For the uninitiated, astrology is the study of the movements of the planets, sun, moon, and stars in the belief that these movements can have an influence on one’s life. Long gone are the days when you sat in front of an astrologer, had your planets and stars read, and got advice on various aspects of life such as marriage, job, and education.

According to Allied Market Research, the astrology market size was valued at USD 12.8 billion in 2021, and is estimated to reach USD 22.8 billion by 2031, growing at a CAGR of 5.7 per cent from 2022 to 2031.

In 2024, all this can be done in the click of a button all thanks to the rise in spiritual tech startups that are making astrology accessible to nook and corners of India, while making a mark in the west.

Spiritual-tech startups such as Astrotalk, AstroVision, InstaAstro, Askmonk, AstroSage, Ganesha Speaks, Taaraka, and VAMA are working towards democratising astrology for the masses. Entrepreneur India spoke to a few entrepreneurs that have taken to technology to keep consultations and predictions going in the digital age.

THE AGE-OLD PRACTICE: Astrology and spirituality hold deep cultural roots in India. While astrology finds its mention in several civilizations such as Babylon, Sumeria, Egypt, Greece, and Rome, in ancient India, Vedic scholars created a complex system called Vedic astrology.

The idea was to use maths to make birth charts or Janam Kundali, which examined planetary alignment when a person was born. This form of practice is deeply linked to Hindu culture, guiding important decisions and spiritual practices.

هذه القصة مأخوذة من طبعة August - September 2024 من Entrepreneur magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August - September 2024 من Entrepreneur magazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من ENTREPRENEUR MAGAZINE مشاهدة الكل
How To Ask Family For Money
Entrepreneur magazine

How To Ask Family For Money

Your friends-and-family fundraising round doesn't have to be scary and awkward. Here's advice from one of the world's leading investors.

time-read
3 mins  |
November 2024
Data Breach Drama: When Trust Turns Costly In A Digital Age
Entrepreneur magazine

Data Breach Drama: When Trust Turns Costly In A Digital Age

Amid data breaches surges, Indian businesses are prone to financial and reputational fallout. Can cyber insurance emerge as a safeguard?

time-read
4 mins  |
November 2024
THE TERRAIN TAMER
Entrepreneur magazine

THE TERRAIN TAMER

Spearheading a California-based, Series D SaaS company is no easy feat. It requires a blend of ownership, innovation, and the ability to handle stress. But Anand Jain, co-founder and chief product officer of Clever Tap, finds his calm by escaping to rough terrain whenever he gets the chance-be it India or Colombia.

time-read
2 mins  |
November 2024
THE INTELLIGENT READS
Entrepreneur magazine

THE INTELLIGENT READS

Hardika Shah founded Kinara Capital in 2011 with the mission to address the acute credit gap in the micro-small-medium-enterprises (MSME) sector in India, by providing fast and flexible business capital to small business entrepreneurs. Despite operating in highly competitive and tough market of collateral free loans, Kinara Capital has been steadily growing in Hardika's leadership. In conversation with Entrepreneur, Hardika shares insights on her favourite books.

time-read
1 min  |
November 2024
THE CURSE OF GROWING TOO FAST
Entrepreneur magazine

THE CURSE OF GROWING TOO FAST

FAIRE is a platform for small businesses, but it grew big the wrong way-almost becoming a $12 billion wreck. Here's how it fixed the problem, and why you should think twice before skyrocketing.

time-read
10+ mins  |
November 2024
There's No Perfect Answer
Entrepreneur magazine

There's No Perfect Answer

I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\"

time-read
1 min  |
November 2024
Give Yourself the Gift of Time
Entrepreneur magazine

Give Yourself the Gift of Time

Happy holidays! Emmy Award-winning tech expert Mario Armstrong has five recs to get more hours in the day.

time-read
2 mins  |
November 2024
How to Become a Main Street Millionaire
Entrepreneur magazine

How to Become a Main Street Millionaire

It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.

time-read
5 mins  |
November 2024
Want to Better Serve Your Clients? Become Them.
Entrepreneur magazine

Want to Better Serve Your Clients? Become Them.

As a designer for brands, starting my own product company gave me a dose of humility-and it changed the way I relate to clients.

time-read
3 mins  |
November 2024
How to Succeed With Gen Z Workers
Entrepreneur magazine

How to Succeed With Gen Z Workers

People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.

time-read
2 mins  |
November 2024