IT'S 1 A.M., AND MY FANFIX INBOX HAS LIT up with a notification from one of the influencers I follow. "hey babe, are you busy? do you have time for me? we can chit chat :)." The sender, @kaylavoid-a 19-year-old TikTok influencer and YouTuber who specializes in lipsync videos and beach lifestyle (read: bikini) content, and who was suggested among the platform's "on the rise" creators when I made my account-is clearly eager for my attention. What's not clear from her message, and is only laid out via a pop-up alert once I try to hit send on my reply, is that she's set the price of chitchatting at $5 per message (plus a 78-cent processing fee).
Over at Passes, a similar platform that allows content creators to sell tiered subscriptions to exclusive photos and videos they post of themselves, it's at least clear that engaging with the influencers I follow will cost me.
When reading a "you there rn?" missive I received from one of them-a young woman whose TikTok and Instagram content consists mostly of lip syncs, dances, and beach pics-a banner in the chat thread alerts me to the fact that I have no free messages available and can only send one with a "tip" attached (creators can set the tip minimum; it's typically around $3). On both Passes and Fanfix, you can see creators' public posts for free; subscribing offers you access to exclusive photos and videos.
هذه القصة مأخوذة من طبعة Spring 2024 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Spring 2024 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT
