WITH DEMOCRACY ON THE LINE YET AGAIN in November, millions of progressive voters will do what they've been conditioned to do: They'll open their digital wallets to try to save it.
A practice that initially took off among anti-Iraq War protesters in the U.S. in the early 2000s, offering smalldollar donations online has become the default mode by which Democratic-leaning voters engage with causes and candidates up and down the ballot. During the 2020 election, small donors contributed $400 million to President Biden's campaign, representing 38% of his haul.
(Though Trump's grassroots take has historically been greater than Biden's, other Republican politicians don't see as much in small donations.) The vast majority of those grassroots dollars flow through ActBlue, a Somerville, Massachusetts-based nonprofit that's become essential technology for anyone interested in supporting Democrats. Since its founding in 2004, ActBlue has processed more than $13 billion in donations.
In the wake of major events, like the Supreme Court's overturning of Roe v. Wade in 2022, links to ActBlue's battle-tested donation pages proliferate in emails, text messages, and social media posts, sending millions of dollars to Democratic coffers. ActBlue processed $90 million in the week after the Supreme Court decision alone. A slate of Democrats running on an abortion-rights platform in Virginia attracted nearly 25,000 first-time ActBlue donors last year, helping the party win back control of the state's general assembly.
ActBlue's success was far from assured during the nonprofit's early days. Its online contribution form, a stand-in for paper checks, was so revolutionary that candidates initially didn't know whether money raised through ActBlue would qualify for federal matching.
هذه القصة مأخوذة من طبعة Spring 2024 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Spring 2024 من Fast Company.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT