Ideal Standard unveils eco-conscious solution

IDEAL Standard has introduced what it describes as "the next evolution in sustainable shower trays" with the fully recyclable UltraFlat Evo range.

Crafted from the innovative material Stone Tech, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising on style or functionality, says the leading European provider of bathroom solutions.

The new trays have been created with environmental concerns as a top priority, according to Ideal Standard's EcoLogic approach to new product development, which integrates sustainability into manufacturing processes and finished products.

The four pillars of EcoLogic touch every phase of a product's lifecycle and focus on reducing carbon dioxide (CO2) emissions and waste, saving energy, water and other natural resources, while promoting hygiene and protecting vulnerable users, according to Ideal Standard.

Frederick Trzcinski, Vice President Commercial MEG and Marketing MENA at Ideal Standard, says: "With UltraFlat Evo, we've successfully blended sustainability with forward-thinking design, creating a product that elevates bathroom aesthetics while supporting our environmental goals. This new offering is a key milestone in our ongoing effort to deliver innovative, ecoconscious bathroom solutions."