Neeru's to Focus on Omnichannel Retail and Mobile Commerce for a Seamless Shopping Experience - Avnish Kumar, MD, Neeru's

The presence on social media helped Neeru's acquire a voice and mobile commerce, which helped them to know the customers and in generating good sales around all the marketplaces and in-store.

-  Sandeep Kumar

Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?

The first and most important learning from 2022 was to understand the mantra, To Bounce Back”. The way in which consumer markets reopened and responded post COVID, taught us how to stay afloat in times of restricted revenue and cater to a massive surge at the same time. The lesson of balance between demand and supply was learned the hard way.

The second learning was to understand the real value of the brand. Corrections in merchandise and margins gave a great balance to raise the bar of our game on complete full-price sales and this was possible only because Neeru’s had created a prominent name for itself in the aspirational space as a brand.

The most important lesson learnt this year was to understand the tandem of bottom line and top line.

What is the vision 2023 for your brand?