How SMEs boost growth for embedded insurance
Insurance Asia|Issue No. 22
Insurers leveraging on embedded insurance’s capability is not enough to deter the widening global protection gap, with Asia Pacific accounting for nearly half of all uninsured risk. Thus, insurers like Zurich forecast a trend where this costreducing industry will grow: small and medium enterprises (SMEs).
How SMEs boost growth for embedded insurance

Projections by Ernst & Young (EY) suggest significant growth potential, with the embedded insurance channel expected to expand by up to 30% globally across P&C lines. Notably, there’s emerging potential for embedded insurance to extend beyond retail customers to segments like SMEs, presenting new opportunities in the Asia Pacific market.

“We’ll potentially start seeing embedded insurance for segments beyond retail customers, such as SMEs. That’s another part of the Asia Pacific (APAC) market that is ready to be explored in the right way in terms of opportunity,” Roopa Malhotra, head of Customer and Digital for APAC at Zurich Insurance, exclusively told Insurance Asia magazine.

Contextual strengths

هذه القصة مأخوذة من طبعة Issue No. 22 من Insurance Asia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Issue No. 22 من Insurance Asia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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