![Improve Creative Brainstorming With Constructive Criticism [CREATIVITY]](https://cdn.magzter.com/1455303345/1656352563/articles/AH1IFj9z81659000677411/IMPROVE-CREATIVE-BRAINSTORMING-WITH-CONSTRUCTIVE-CRITICISM-CREATIVITY.jpg "Improve Creative Brainstorming With Constructive Criticism [CREATIVITY]")
Anyone who has ever participated in a group brainstorming session knows the ground rules: Focus on quantity, not quality. Be open to far-fetched, outlandish ideas. And above all, don’t criticize. Those principles were conceived in the late 1940s by Alex Osborn, a partner at the esteemed New York City advertising agency BBDO and the unofficial godfather of brainstorming. Osborn believed — and numerous studies back him up — that to maximize creativity, brainstorming should be freewheeling and nonjudgmental. “Creativity,” he said, “is so delicate a flower that praise tends to make it bloom, while discouragement often nips it in the bud.”
Recent research, however, has cast doubt on Osborn’s “no criticism” rule. A growing number of studies show that criticism might actually heighten creativity and imagination. Forcing participants to suspend judgment about the quality of ideas during brainstorming could in fact stifle free thinking and expression.
So does criticism help or hinder creativity in brainstorming? My colleagues Tatiana Labuzova, Aditi Mehta, and I set out to resolve this debate. Our research (Curhan, Labuzova, and Mehta, Organization Science, April 28, 2021) suggests that the answer depends on the brainstorming context — either cooperative or competitive.
The Effect of Criticism on Brainstorming
هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Summer 2022 من MIT Sloan Management Review.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Ask Sanyin: How Do You Build for an Unpredictable Future?
While the pandemic was a wild ride of uncertainty for me and many of my peers in leadership, it feels like we never regained our footing.
What You Still Can't Say at Work
Most people know what can’t be said in their organization. But leaders can apply these techniques to break through the unwritten rules that make people self-censor.
Make Character Count in Hiring and Promoting
Most managers focus on competencies when evaluating candidates but it’s character that will transform the DNA of the organization. Here’s how to assess it.
Why Influence Is a Two-Way Street
Managers achieve better outcomes when they prioritize collaborative decision-making over powers of persuasion.
Know Your Data to Harness Federated Machine Learning
A collaborative approach to training AI models can yield better results, but it requires finding partners with data that complements your own.
How Integrating DEI Into Strategy Lifts Performance
Incorporating diversity, equity, and inclusion practices into core business planning can provide a competitive edge.
The Myth of the Sustainable Consumer
Companies that understand the different kinds of consumers for sustainable products can market to them more effectively.
A Practical Guide to Gaining Value From LLMs
Getting a return from generative AI investments requires a systematic approach to analyzing appropriate use cases.
Improve Workflows by Managing Bottlenecks
Understand whether process or resource constraints are stalling work.
Craft Schedules That Work for Everyone
Business leaders can improve retention and business performance with schedules that make sense for workers’ lives.
