Every Lamborghini Owner is a Brand Ambassador

Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts

How does Lamborghini tailor its products to cater to the Indian market?

Our products are designed for a global market and we focus on catering to the specific needs of our customers. For instance, each Indian customer can create a personalised vehicle through our Ad Personam customisation programme.

This programme offers extensive customisation options, from body colours that reflect personal preferences to interior details such as stitching and logos. Customers can even add their signatures to their cars.

This level of personalisation is crucial, as it enhances the journey into the Lamborghini world. Many customers find the car configuration process to be one of the most emotional aspects of their experience.

Some even travel to Italy to visit our largest Ad Personam studio, where they can explore countless customisation options alongside our experts. The variety often leaves customers in awe, making the experience truly unique.

With India's luxury car market growing rapidly, how does Lamborghini plan to maintain its leadership?