MONEY PLANT
Outlook Business|April 2024
Firms are popping up to help people and companies plant saplings. Reasons for this green consciousness range from earning carbon credits to a desire to fight deforestation
Naina Gautam
MONEY PLANT

On the northern outskirts of Mumbai, a red heart is painted on a green board. On the heart is written Taimur Ali Khan Pataudi Forest. The board is on the edge of a forest that actor Kareena Kapoor Khan had planted when her son Taimur turned one in 2017.

Mumbai-based dietician Rujuta Diwekar had helped Khan in creating this green patch. Diwekar wrote on Instagram: "The forest has about 100 trees on a 100 sq ft plot. The trees are as young as Taimur, even younger, actually each of them is a local, native, climate resilient species..." It is not only celebrities who are going green. Take the example of Delhi-based artist Smriti Chaturvedi Shankar who has planted saplings to mark her son's birthday. "I planted a few trees in farmlands with the help of farmers. It is a way of giving back to nature," she says.

Planting trees is trending and entrepreneurs have sniffed a business opportunity. Not just birthdays but also on Valentine's Day and Women's Day. A popular tree-planting website, recently, offered to plant trees on the occasion of the pran pratishtha ceremony of the Ram temple in Ayodhya.

The site charges Rs 199 for a single sapling and Rs 14,925 for 75 trees for birthdays. Prices are bumped up on occasions such as Valentine's DayRs 299 for one and Rs 2.99 lakh for 1,000 trees. Planting for a once-in-alifetime event is more expensive.

Business is Booming

India Inc. too has taken up tree planting in a big way. Clients include companies that have active corporate social responsibility (CSR) funds, want to meet environmental, social and governance (ESG) compliances and chase carbon credits.

"Companies are increasingly publishing sustainability reports to communicate their environmental and social performance to stakeholders," says Nidhi Singh, chief executive and co-founder of Pune-based tree-plantation company Grow Billion Trees.

هذه القصة مأخوذة من طبعة April 2024 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 2024 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من OUTLOOK BUSINESS مشاهدة الكل
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Outlook Business

'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'

Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry

time-read
1 min  |
November 2024
BATTLE TO WIN THE AI RACE
Outlook Business

BATTLE TO WIN THE AI RACE

In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively

time-read
5 mins  |
November 2024
A LEADER WHO EMPOWERS
Outlook Business

A LEADER WHO EMPOWERS

Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content

time-read
2 mins  |
November 2024
EV Unplugged
Outlook Business

EV Unplugged

Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome

time-read
6 mins  |
November 2024
Every Lamborghini Owner is a Brand Ambassador
Outlook Business

Every Lamborghini Owner is a Brand Ambassador

Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts

time-read
3 mins  |
November 2024
NO ZEST FOR ZED
Outlook Business

NO ZEST FOR ZED

A government initiative to green MSMEs is not finding enough takers

time-read
4 mins  |
November 2024
SMALL PLANTS, BIG TROUBLE
Outlook Business

SMALL PLANTS, BIG TROUBLE

Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods

time-read
6 mins  |
November 2024
'We Think About the Rider More Than Any Other Company
Outlook Business

'We Think About the Rider More Than Any Other Company

Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts

time-read
3 mins  |
November 2024
LABOUR PANGS
Outlook Business

LABOUR PANGS

Rising cost of living in a fast-growing economy is making workers restless

time-read
5 mins  |
November 2024
'Hustle is No Virtue'
Outlook Business

'Hustle is No Virtue'

It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.

time-read
3 mins  |
November 2024