WHEN A GLOBAL COLA GIANT GOT A LESSON IN HUMOUR
Outlook Business|January 2024
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar's extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand's rise in India to eventually parting ways over difference of creative opinions
WHEN A GLOBAL COLA GIANT GOT A LESSON IN HUMOUR
Adman Madman: Unapologetically Prahlad In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously funny anecdotes from his personal life and seasoned with lessons on how to tell a riveting story in thirty seconds. Shop Now

ADMAN MADMAN: UNAPOLOGETICALLY PRAHLAD
AUTHORS PRAHLAD KAKAR AND RUPANGI SHARMA
PUBLISHED BY HARPERCOLLINS INDIA

هذه القصة مأخوذة من طبعة January 2024 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2024 من Outlook Business.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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Outlook Business

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Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry

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Outlook Business

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In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively

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Outlook Business

A LEADER WHO EMPOWERS

Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content

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Outlook Business

EV Unplugged

Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome

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Every Lamborghini Owner is a Brand Ambassador
Outlook Business

Every Lamborghini Owner is a Brand Ambassador

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Outlook Business

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Outlook Business

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Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods

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Outlook Business

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Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts

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November 2024
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Outlook Business

LABOUR PANGS

Rising cost of living in a fast-growing economy is making workers restless

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Outlook Business

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It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.

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