BENU Pen Company, which debuted in 2016, takes its name from multiple sources that connect with one another. First, the word derives from the Egyptian deity Bennu, associated with the sun, creation, and regeneration. BENU is also an actual bird and was one of the oldest names for the phoenix, a mythological animal that would burn itself on a pyre only to be reborn. BENU Pen, using feathers as a metaphor for quills, finds inspiration in the bird’s representation as an agent of change, recurrence, and renovation. Another component is linguistic in nature: “BENU” is related to the Egyptian word weben, which can be translated as “to rise in brilliance.”
Just as Bennu the deity is characterized by transformation and the rebirth that can occur during and after that process, BENU Pen is flourishing while undergoing profound operational (and even spatial) changes. Political issues forced BENU to reconsider its location in Russia, and when BENU’s executives experienced the uniquely beautiful country of Armenia, they decided it was the perfect place to settle. Like BENU Pen’s own writing instruments, the city in which the business now resides, Yerevan, is modern and comfortable but retains the rich aesthetics of Armenia’s incredible natural landscape.
The brand was founded by Alex Semanin and Kate Dmitrieva, who both have experience in luxury markets including watches, jewelry, and home decor. Together, the two have launched multiple successful ventures over the last 15 years. Having admired and enjoyed fountain pens, they decided to create a company that dealt specifically in writing instruments and desk accessories. From the start, Semanin was in charge of design and production and Dmitrieva was responsible for marketing, sales, customer service, and business operations.
هذه القصة مأخوذة من طبعة August 2023 من PEN WORLD.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2023 من PEN WORLD.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Remembering Ward Dunham (October 11, 1941 - August 24, 2024)
On August 24, 2024, calligrapher Ward Dunham passed away.
The Black Pen Society and the D.C. Pen Show: Poobah in a Flower Pot
Do you like black pens? If so, you are probably already familiar with the fun, frivolity, and fellowship associated with the Black Pen Society (BPS).
Stationery Fest: This Is Not a Pen Show
Daisy and Neil Ni's twist on the traditional pen show is about community, not commerce.
"It Has Style:" A History of the Aurora Hastil (1969-1970)
The Italian pen company's experiment in modernism led to a revolution in late 20th century pen design. A two-part series.
GW Pens Scores a Critical Hit
With new collections inspired by Dungeons & Dragons and Fender guitars, artisan John Greco is tapping into cultural trends.
Roterfaden's "Pocket Companion' "
The Taschenbegleiter hand-made planner system from German artisan cooperative Roterfaden features a modular organizational system that grows with the user's ambitions.
S.T. Dupont Takes the Iron Throne
The French atelier continues its forays into popular culture with a new, officially licensed Game of Thrones collection.
More Mail, More Dip-Less
The six-part series on dip-less (or one-dip) fountain pens garnered some major attention through its run from October 2023 through August 2024 (Vol. 36 No. 6 Vol. 37 No. 5).
David Oscarson: A Reflection
The artisan pen maker celebrates 25 years of luxury writing instruments with a new collection that harkens to his Art Nouveau roots.
The Parkette Hopalong Cassidy Ballpoint Pen
The Jotter was advertised as Parker's first ballpoint pen, but a novelty item that played on the Hopalong Cassidy culture craze predated it.
