READY TO CREATE A winning MARKETING STRATEGY?

In the startup world, if you build it, they won't necessarily come. You need to market it, and you need to market it well! This saying perfectly highlights the significance of marketing for a startup. Marketing is an indispensable process for building a thriving business, whether it operates in the physical realm or online.

With digital marketing taking the front seat, there can be as many innovative ideas to reach the customers as possible. With perfect marketing, you not only define your product offerings but also position your startup uniquely in the market.

So, are you all set to let the world know, What is the objective behind your business? What are you planning to achieve? Yes! Let’s get started.

HOW YOU CAN CREATE A SUCCESSFUL MARKETING STRATEGY

Below are the steps required to create a unique and innovative marketing strategy.

1. SET A DEFINED BUSINESS GOAL

First and foremost, you need to establish a clear business goal. Your goal can be to reach specific types of customers, dominate a particular channel, or achieve a percentage of market shares. The vision and objectives of your company should be reachable and measurable.

2. IDENTIFY YOUR TARGET AND RESEARCH ABOUT THE MARKET

The company’s goals define the market you should pursue. With the help of research and analysis, familiarise yourself with customers in the market. You would also need to determine the following things about your target market and its customers:

Market size and Growth potential for the company

Market Trends

Competitors of your company

Customer Behaviour

Geographic and Demographic characteristics of customers

3. FOCUS ON THE 7 P’S

While you develop a marketing strategy for your company, focus on these 7 P’s.

Product - What type of product would satisfy your customer?

Price - How much price your customer is willing to pay?

Promotion - How will you tell your customers about the product?