JOHN LEWIS X COLLAGERIE
Lucinda Chambers and Serena Hood, cofounders of shopping platform Collagerie, have collaborated with John Lewis’s in-house team to create an 86-piece collection celebrating vibrant patterns and bold colours.
It draws inspiration from the department store’s extensive archive, featuring more than 35,000 prints – some dating back 170 years.
These long-forgotten designs have been brought back to life across lighting, tableware, wallpaper, bed linen, cushions and nightwear.
Here, Lucinda – Collagerie’s creative director, former fashion director at British Vogue and a mother of three – shares her insights into the creative process.
Lucinda, what were your experiences with John Lewis before creating the collection?
“Everyone has their Peter Jones and John Lewis story. Even when I worked at Vogue, I would go there every day. There’s always a time in your life when John Lewis is very important and there’s no part of the UK that isn’t touched by it.”
When creating the collection, did you have a target customer in mind?
“I didn’t set out to create products for any one person or room – these looks naturally evolved and grew as we created the pieces.
“I love that there’s a colour anchoring each room; that gives you the chance to play with the pattern more.”
Do you have a favourite piece?
“The bedspread. It’s like a quilt and an eiderdown, and what’s brilliant is that there is a different print on each side. The quality of the fabric is wonderful and the print is a favourite as it involves green.”
How long did it take to delve through the archive?
هذه القصة مأخوذة من طبعة October 07, 2024 من HELLO! UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة October 07, 2024 من HELLO! UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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