With many shoppers reviewing their spending habits as a result of Covid, rental fashion has become one of the trendiest ways to shop – and its popularity is rising. Even celebrities with high disposable incomes have jumped on the borrowing bandwagon – Carrie Johnson opted for a rental wedding dress for her big day, and Holly Willoughby has been known to rent some of her looks for This Morning.
Now, with soaring inflation it seems rental fashion could prove even more popular for shoppers watching their pennies.
Here, we speak to Front Row founder Shika Bodani about the inspiration behind her shopping service, her new collaboration with Fenwick and her celebrity clientele…
Hi, Shika! What inspired you to launch your fashion rental service, Front Row?
I was working in finance. It sounds really ridiculous to say, but I was inspired by Suits. I saw that Meghan Markle’s character had the most incredible work wardrobe – Victoria Beckham dresses, Roland Mouret – so I went on a shopping spree and bought some of them. I soon realised how unsustainable it is to keep that up, which motivated me to start a clothes swap idea. I piloted the concept to friends and family with my own wardrobe, so it was only about 30 pieces. It started as a passion, eventually evolving into the rental platform it is today.
What do you think about fast fashion?
هذه القصة مأخوذة من طبعة August 15, 2022 من OK! UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 15, 2022 من OK! UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Cheesy does it
These gloriously gooey and tantalisingly tasty cheese-based dishes are perfect for comfort food season
EVERYTHING YOU NEED TO KNOW ABOUT VAPING
E-cigarettes have never been more popular but vaping isn’t the risk-free alternative to smoking that people might think it is
I love the process of applying full glam'
Celebrity make-up artist and queen of the smoky eye' Hannah Martin shares her top tips for looking and feeling your best this festive season
For the first time in 35 years, I don't wake up frightened of my illness'
Loose Women panellist Denise Welch opens up about her many battles, including her lifelong struggle with numbers
"The more I talk about it, the easier it becomes'
TV favourite Shirley Ballas is sharing her own struggles with bladder health to help others suffering in silence
'Now I have to learn how to trust someone else'
Stand-up Katherine Ryan on her family's changing dynamic, her latest tour and getting great ideas for dinnertime with a new food campaign
When I look at some people and they hate their job, I feel sorry for them'
Good Morning Britain's Charlotte Hawkins on her love for her work and how classical music can calm pets
'I didn't know if I'd ever get married...it was just perfect
Grantchester star Melissa Johns invites OK! readers to share in her very special wedding
I consider Simon and Amanda family now our children hang out together'
Alesha Dixon on the secret to her success, the lasting bond with her fellow BGT judges and why young people should follow their dreams
'It feels like your world is completely ripped to pieces
After her recent miscarriage, Paris Fury reveals how she's made peace with this tragic event
