Why the 13-inch M2 MacBook Pro is still integral to Apple's lineup
Macworld|September 2022
Offering older models at entry-level prices.
DAN MOREN
Why the 13-inch M2 MacBook Pro is still integral to Apple's lineup

At various points during the past several years, Apple has been rated the most valuable corporation in the world. And it's pretty safe to assume the company didn't get to that point without being strategic about how it positions its products.

One big part of what's made Apple so successful is that the company makes sure it's got products at every price point. No, it doesn't compete in the super-budget department when it comes to devices-Apple is happy to leave those low-margin offerings to the likes of Android phones and Dell PCs-but when it does enter a market, it makes sure it always has a solid spread.

Of course, when you're a company that builds powerful, good-looking devices and values its profit margins, your options are somewhat limited when it comes to making your devices more affordable. Which has led to a key part of Apple's strategy across all its lineups: in with the old. Apple's made a science out of retaining older products and selling them at lower prices to plug holes in its product lineups, and it's a move that continues to serve the company well.

THIS OLD MAC

On the Mac side, keeping old models around to fit at a particular price point has been something the company's done for a long time. Long after Apple upgraded its laptops to Retina displays and eliminated optical drives, it continued to sell one older MacBook Pro model that included the latter but not the former (fave.co/3vk06b9). Likewise, the 21.5-inch iMac with a spinning disc drive made it until last fall (fave.co/3bfvLDP).

هذه القصة مأخوذة من طبعة September 2022 من Macworld.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 2022 من Macworld.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MACWORLD مشاهدة الكل
Mac 911
Macworld

Mac 911

Solutions to your most vexing Mac problems.

time-read
7 mins  |
December 2024
Bowers & Wilkins Pi8: Great-sounding headphones that support aptX
Macworld

Bowers & Wilkins Pi8: Great-sounding headphones that support aptX

B&W's new top-of-the-range Bluetooth earbuds sound great and include an innovative smart case that supports aptX technology for high-quality audio-even on Apple devices.

time-read
3 mins  |
December 2024
AirPods versus AirPods Pro: How they compare
Macworld

AirPods versus AirPods Pro: How they compare

Don't know whether to buy the AirPods 4, AirPods 4 with ANC, or AirPods Pro 2? Here's how they stack up.

time-read
5 mins  |
December 2024
Apple's true hit of 2024 isn't the iPhone 16
Macworld

Apple's true hit of 2024 isn't the iPhone 16

Apple's unsung hero of the fall is the AirPods 4.

time-read
3 mins  |
December 2024
Ugreen Revodok Pro 210: Decent speeds at a nice price
Macworld

Ugreen Revodok Pro 210: Decent speeds at a nice price

A hub for users who don't need top performance from their connections.

time-read
2 mins  |
December 2024
Anker Prime 100W GaN Wall Charger: Clever and compact
Macworld

Anker Prime 100W GaN Wall Charger: Clever and compact

Anker proves that with a clever design, you can also achieve compact dimensions suitable for traveling.

time-read
2 mins  |
December 2024
Wombat Willow: A solid typing tool with some quirks
Macworld

Wombat Willow: A solid typing tool with some quirks

This isn't a keyboard that lets you simply plug in and go-you need to read the manual.

time-read
4 mins  |
December 2024
pdfFiller: An overpriced, half-baked PDF editor for macOS
Macworld

pdfFiller: An overpriced, half-baked PDF editor for macOS

A basic PDF editor that doesn't fulfill its promises and costs too much.

time-read
3 mins  |
December 2024
iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY
Macworld

iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY

APPLE'S BEST ALL-AROUND PHONE IS BETTER AND ALL-AROUNDER.

time-read
8 mins  |
December 2024
APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA
Macworld

APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA

IF YOU'VE BEEN WAITING FOR A BIG APPLE WATCH REVAMP, THIS ISN'T IT, BUT IT'S STILL THE BEST SMARTWATCH AROUND.

time-read
4 mins  |
December 2024