The wild success of the Ice Bucket Challenge, one of the past decade's feel-good social-media sensations, obscured its origins as a form of extortion. Its source, though murky, might be traced to Norway, where early nominees were pressured to choose between jumping into a frigid body of water and taking care of the weekend's bar tab. By early 2014, the moral ante had been upped: the penalty for noncompliance became, rather more nobly, a contribution to medical research. This structure which incentivized bravado at the expense of charity-persisted until the spring, when American firefighters helped repackage the experience. Now a high pressure hosing was the reward for a donation to a colleague's cause of choice. That July, a golfer decanted water on his own head in an effort to cheer up his cousin's husband, who had amyotrophic lateral sclerosis, or A.L.S., and invited others to donate to the "A.L.S. Foundation." By the end of the month, the idea, now connected to one disease, had taken on a life of its own. Bill Gates engineered an elaborate self-soaking contraption, posted high-definition footage, and challenged Elon Musk. The taunt was at once socially contagious, righteous, and fun. But there were still some disposed to see it as a threat. President Barack Obama, when drafted by Ethel Kennedy, Justin Bieber, and Donald Trump, declined in favor of a hundred-dollar contribution to A.L.S. research.
هذه القصة مأخوذة من طبعة June 26, 2023 من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 26, 2023 من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The Football Bro - Pat McAfee brings a casual new style to ESPN.
If, on a cool weekend morning in autumn, you happen to be watching “College GameDay,” on ESPN, don’t worry about figuring out which of the broadcasters behind the improbably long desk is Pat McAfee. He’s the one with the roast-pork tan, his hair cut high and tight, likely tieless among his more businesslike colleagues. The rest of the onair crew—Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard, and, newly, the former University of Alabama coach Nick Saban—tend to look and dress and talk like participants in an old-school Republican-primary debate. McAfee, though, favors windowpane checks on his jackets and a slip of chest poking out from behind his two or three open buttons. If the others are politicians, he’s the cool-coded megachurch pastor who sometimes acts as their spiritual adviser.
The Dark Time. - On the Arctic border of Russia and Norway, an espionage war is emerging.
On the Arctic border of Russia and Norway, an espionage war is emerging. The point of contact between NATO and Russia's nuclear stronghold is the small town of Kirkenes. For years, Russia has treated the area as a laboratory, testing intelligence and influence operations before replicating them across Europe.
MIRROR IMAGES
‘A Different Man” and The Substance.”
OTHER PEOPLE'S MONEY
Proximity to wealth proves perilous in Rumaan Alam’ novel Entitlement.”
EYES WIDE SHUT
How Monet shared a private world.
WITH THE MOSTEST
The very rich hours of Pamela Harriman.
HUGO HAMILTON AUTOBAHN
On the Autobahn outside Frankfurt. November. The fields were covered in a thin sheet of snow.
TRY IT ON
How Law Roach reimagined red-carpet style.
SORRY I'M NOT YOUR CLOWN TODAY
Bowen Yang's trip to Oz, by way of conversion therapy and S..N.L.”
SNIFF TEST
A maverick perfumer tries to make his mark on a storied fashion house.