In 2013, a mysterious producer named Sophie released “Bipp,” a minimalist club track that sounded like it had been formed on another planet and squeezed through hyperdrive before arriving on ours. “Bipp” was black space latticed with radically strange objects: a rubbery squelch of a bass beat, a melodic line like a laser coated in latex, percussive punctuation marks that seemed to morph from plasma into steel. Sophie continued releasing singles, each one accompanied by a 3-D rendering of a ladderless slide. The objects looked the way the songs sounded, like uncanny candy—slick, chemical, jaw-breakingly hard.
At the time, not much was known about Sophie. She was associated with the collective PC Music, which specialized in the aggressively, gleefully synthetic. With the producer A. G. Cook, Sophie put out a catchy PC Music single called “Hey QT,” a promotional jingle for a fake energy drink, QT, which, in 2015, was distributed to concert attendees in a stunt at SXSW. This microera was a peak of absurd corporate branding in music—for the past few years, SXSW artists had performed inside a giant vending machine sponsored by Doritos. On the rare occasions when Sophie gave interviews, her answers played into the perception that the subversive intent of the PC Music project revolved around commerciality. She’d picked the name Sophie, she said, because it “tastes good and it’s like moisturizer.” Her influences were “shopping, mainly.” She wondered if music could work like a theme-park roller coaster, leaving you nauseated and laughing, then leading you to purchase a key ring. “Lemonade,” another brain-scrambling single, collected on a 2015 Sophie compilation called “Product,” appeared in a McDonald’s commercial for lemonade.
هذه القصة مأخوذة من طبعة September 30, 2024 من The New Yorker.
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هذه القصة مأخوذة من طبعة September 30, 2024 من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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ART OF STONE
\"The Brutalist.\"
MOMMA MIA
Audra McDonald triumphs in \"Gypsy\" on Broadway.
INTERNATIONAL AFFAIRS
\"Black Doves,\" on Netflix.
NATURE STUDIES
Kyle Abraham's “Dear Lord, Make Me Beautiful.”
WHAT GOOD IS MORALITY?
Ask not just where it came from but what it does for us
THE SPOTIFY SYNDROME
What is the world's largest music-streaming platform really costing us?
THE LEPER - LEE CHANGDONG
. . . to survive, to hang on, waiting for the new world to dawn, what can you do but become a leper nobody in the world would deign to touch? - From \"Windy Evening,\" by Kim Seong-dong.
YOU WON'T GET FREE OF IT
Alice Munro's partner sexually abused her daughter. The harm ran through the work and the family.
TALK SENSE
How much sway does our language have over our thinking?
TO THE DETECTIVE INVESTIGATING MY MURDER
Dear Detective, I'm not dead, but a lot of people can't stand me. What I mean is that breathing is not an activity they want me to keep doing. What I mean is, they want to knock me off. My days are numbered.