Product placement is over. It’s so lame. Why smuggle an item of merchandise into a movie, like contraband, and have people snicker at the subterfuge, when you can declare your product openly and lay it on the table? Why not make a film about the merch? That was the case with “Steve Jobs” (2015), which unfolded the creation myth of Apple; with “The Founder” (2016), which did the same for McDonald’s; with “Tetris,” now on Apple TV+; with the upcoming “BlackBerry,” which is not, alas, about the harvesting of soft fruits; and with “Joy” (2015), which gave us our first chance—pray God it not be our last— to watch Jennifer Lawrence trying her hardest to sell mops.
The latest example of a ready-branded film is “Air,” the product on this occasion being the Air Jordan. The movie is written by Alex Convery and directed by Ben Affleck, who also appears onscreen as Phil Knight, the co-founder and C.E.O. of Nike. The company, of course, was named for a Greek goddess, which may explain why Affleck is decked out with a beard and a hair style that fell out of fashion in 438 B.C. He also gets to drive a purple Porsche and to wear pink running pants, perilously loose around the crotch. Any looser and he’d risk an NC-17 rating. Whether or not Affleck is atoning for the shame of playing Batman, in the DC franchise, it ’s pretty sporting of him, in his own film, to set himself up as a comprehensive jerk.
هذه القصة مأخوذة من طبعة April 17, 2023 من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 17, 2023 من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BADDIE ISSUES
\"Wicked\" and \"Gladiator II.\"
LET'S MAKE A DEAL
\"Death Becomes Her\" and \"Burnout Paradise.\"
ANTI HEROES
\"The Franchise,\" on HBO.
FELLOW-TRAVELLERS
The surprisingly sunny origins of the Frankfurt School.
NOW YOU SEE ME
John Singer Sargent's strange, slippery portraits of an art dealer's family.
PARIS FRIEND - SHUANG XUETAO
Xiaoguo had a terror of thirst, so he kept a glass of water on the table beside his hospital bed. As soon as it was empty, he asked me to refill it. I wanted to warn him that this was unhealthy - guzzling water all night long puts pressure on the kidneys, and pissing that much couldn't be good for his injury. He was tall, though, so I decided his insides could probably cope.
WILD SIDE
Is Lake Tahoe's bear boom getting out of hand?
GETTING A GRIP
Robots learn to use their hands.
WITHHOLDING SEX FROM MY WIFE
In the wake of [the] election, progressive women, who are outraged over Donald Trump's victory at the ballot box, have taken to social media with public, vengeful vows of chastity. - The Free Press.
DEADLINE EXTENSION
Old age, reborn.
