In 2019, Greta Gerwig became the latest in a line of writers, directors, and producers to make a pilgrimage to a toy workshop in El Segundo, California. Touring the facility, the Mattel Design Center, has become a rite of passage for Hollywood types who are considering transforming one of the company's products into a movie-a list that now includes such names as J. J. Abrams (Hot Wheels) and Vin Diesel (Rock'Em Sock 'Em Robots). The building has hundreds of workspaces for artists, model-makers, and project managers, and it houses elaborate museum-style exhibitions that document the company's history and core products. These displays can help a toy designer find inspiration; they can also crash course offer a "brand immersion"-a in a Mattel property slated for adaptation. When a V.I.P. visits, Richard Dickson, a tall, bespectacled man who is the company's chief operating officer, plays the role of Willy Wonka. He'll show off the sixty-five-year-old machines that are still used to affix fake hair to Barbies; he'll invite you to inspect life-size, road ready replicas of Hot Wheels cars. The center even boasts a giant rendering of Castle Grayskull, the fearsome ancestral home of He-Man. "The brand immersion is the everything moment," Dickson told me. "I have met with some of the greatest artists, truly, in the world...And, if you don't walk out drinking the Kool-Aid, then it was a great playdate, but maybe we don't continue playing."
هذه القصة مأخوذة من طبعة July 10 - 17, 2023 (Double Issue) من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 10 - 17, 2023 (Double Issue) من The New Yorker.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
President for Sale - A survey of today's political ads.
On a mid-October Sunday not long ago sun high, wind cool-I was in Harrisburg, Pennsylvania, for a book festival, and I took a stroll. There were few people on the streets-like the population of a lot of capital cities, Harrisburg's swells on weekdays with lawyers and lobbyists and legislative staffers, and dwindles on the weekends. But, on the façades of small businesses and in the doorways of private homes, I could see evidence of political activity. Across from the sparkling Susquehanna River, there was a row of Democratic lawn signs: Malcolm Kenyatta for auditor general, Bob Casey for U.S. Senate, and, most important, in white letters atop a periwinkle not unlike that of the sky, Kamala Harris for President.
LIFE ADVICE WITH ANIMAL ANALOGIES
Go with the flow like a dead fish.
CONNOISSEUR OF CHAOS
The masterly musical as mblages of Charles Ives
BEAUTIFUL DREAMERS
How the Brothers Grimm sought to awaken a nation.
THE ARTIFICIAL STATE
A different kind of machine politics.
THE HONEST ISLAND GREG JACKSON
Craint did not know when he had come to the island or why he had come.
THE SHIPWRECK DETECTIVE
Nigel Pickford has spent a lifetime searching for sunken treasure-without leaving dry land.
THE HOME FRONT
Some Americans are preparing for a second civil war.
SYRIA'S EMPIRE OF SPEED
Bashar al-Assad's regime is now a narco-state reliant on sales of amphetamines.
TUCKER EVERLASTING
Trump's favorite pundit takes his show on the road.
