![IMMERSIVE WILL SOON BE THE FUTURE OF CONTENT CONSUMPTION IMMERSIVE WILL SOON BE THE FUTURE OF CONTENT CONSUMPTION](https://cdn.magzter.com/1448000332/1662120203/articles/eVxfLtOuI1664178231855/IMMERSIVE-WILL-SOON-BE-THE-FUTURE-OF-CONTENT-CONSUMPTION.jpg)
Immersive is a term where the media and broadcast industry is heading towards which can be clearly seen with the amount of content available and the demand for a new and more captivating content. Between the 80s and 2000s, 3D was the height of content creation thanks to IMAX theatres and it reaching mainstream media and captivated audiences as the characters popped out from the screen and if in a movie you saw a bullet head towards the screen it was easy to believe it way meant for you. That was one of the first signs that immersive was going to be in more demand, and it was!
There was a time when 4D was introduced as part of an attraction at Disney parks and few more theme parks. How was 4D different from 3D? 4D brought some special effects of 3D to life, not so much as a bullet would actually hit you, but more like a car splashed water a small spray of water would hit you, small enough to not get you wet but enough for you to think that water actually left the screen. The best was an earthquake simulation where your seats also shook, drawing you more into the story.
However, since then, 4D did not grow that much as a commercial set up was best for it, but 3D evolved from being available on the silver screens to also being all the way to the screen at home as long as you could afford the TV created for it.
However, with 4D being only being commercial, a new virtual experience arrived with the introduction of Oculus rift. The Oculus rift placed a person into the virtual reality that was created/rendered, it allowed for exploration based on the movement either physical or using controllers. It turned very popular for gamers and also specifically designed VR (3D) experiences. However, the Oculus Rift came with a major drawback - it gave the user physical fatigue, commonly known as VR fatigue.
هذه القصة مأخوذة من طبعة September 2022 من Digital Studio.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2022 من Digital Studio.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![Swiggy Ventures into the Sports Realm with New Subsidiary, Swiggy Sports Private Limited Swiggy Ventures into the Sports Realm with New Subsidiary, Swiggy Sports Private Limited](https://reseuro.magzter.com/100x125/articles/11978/1986950/HKHwu2yJl1739191619754/SWIGGY-VENTURES-INTO-THE-SPORTS-REALM-WITH-NEW-SUBSIDIARY-SWIGGY-SPORTS-PRIVATE-LIMITED.jpg)
Swiggy Ventures into the Sports Realm with New Subsidiary, Swiggy Sports Private Limited
Swiggy, a leading Indian online food delivery platform has announced its venture in the media and entertainment sector.
![Light Iron Enhances Bi-Coastal Workflow with Nara’s Streamlined Post-Production Solution Light Iron Enhances Bi-Coastal Workflow with Nara’s Streamlined Post-Production Solution](https://reseuro.magzter.com/100x125/articles/11978/1986950/Z-J4I8YDi1739191559451/LIGHT-IRON-ENHANCES-BICOASTAL-WORKFLOW-WITH-NARAS-STREAMLINED-POSTPRODUCTION-SOLUTION.jpg)
Light Iron Enhances Bi-Coastal Workflow with Nara’s Streamlined Post-Production Solution
Light Iron, the post-production creative services division of the Panavision group, has selected Nara for its New York and Los Angeles facilities – streamlining its workflow solution and accessibility across sites from dailies through to finishing.
![TAG Video Systems Partners with Tencent Cloud TAG Video Systems Partners with Tencent Cloud](https://reseuro.magzter.com/100x125/articles/11978/1986950/8OKunhX2X1739192027378/TAG-VIDEO-SYSTEMS-PARTNERS-WITH-TENCENT-CLOUD.jpg)
TAG Video Systems Partners with Tencent Cloud
TAG Video Systems, a leader in softwarebased real-time media monitoring and visualization, has partnered with Tencent Cloud, the cloud business of the leading global technology company Tencent.
![THE ART OF MICRO PHOTOGRAPHY: X-TRACT LENS THE ART OF MICRO PHOTOGRAPHY: X-TRACT LENS](https://reseuro.magzter.com/100x125/articles/11978/1986950/KbtqMnAgB1739190576175/THE-ART-OF-MICRO-PHOTOGRAPHY-XTRACT-LENS.jpg)
THE ART OF MICRO PHOTOGRAPHY: X-TRACT LENS
With its distinctive shape, the X-tract lens transforms macro filmmaking by providing a wide-angle zoom and precise focus for shooting subtle details.
![Signiant Secures Growth Investment from Battery Ventures to Expand Media Tech Solutions Signiant Secures Growth Investment from Battery Ventures to Expand Media Tech Solutions](https://reseuro.magzter.com/100x125/articles/11978/1986950/ve0sPtBbI1739191787367/SIGNIANT-SECURES-GROWTH-INVESTMENT-FROM-BATTERY-VENTURES-TO-EXPAND-MEDIA-TECH-SOLUTIONS.jpg)
Signiant Secures Growth Investment from Battery Ventures to Expand Media Tech Solutions
Signiant, a leading provider of secure file transfer software for the media and entertainment industry, announced a majority growth investment from Battery Ventures, a global, technology-focused investment firm.
![Union Minister Ashwini Vaishnaw Inaugurates State-of-the-Art Auditorium at FTII Pune Union Minister Ashwini Vaishnaw Inaugurates State-of-the-Art Auditorium at FTII Pune](https://reseuro.magzter.com/100x125/articles/11978/1986950/xXRGiePyE1739191940996/UNION-MINISTER-ASHWINI-VAISHNAW-INAUGURATES-STATEOFTHEART-AUDITORIUM-AT-FTII-PUNE.jpg)
Union Minister Ashwini Vaishnaw Inaugurates State-of-the-Art Auditorium at FTII Pune
Union Minister of Information and Broadcasting, Railways and Electronics and Information Technology Ashwini Vaishnaw inaugurated an Auditorium of Film and Television Institute of India, Pune.
![C-DOT and IITs Collaborate on Indigenous Wideband Spectrum-Sensor ASIC-Chip for Enhanced Efficiency C-DOT and IITs Collaborate on Indigenous Wideband Spectrum-Sensor ASIC-Chip for Enhanced Efficiency](https://reseuro.magzter.com/100x125/articles/11978/1986950/R98xwQbNF1739191029292/CDOT-AND-IITS-COLLABORATE-ON-INDIGENOUS-WIDEBAND-SPECTRUMSENSOR-ASICCHIP-FOR-ENHANCED-EFFICIENCY.jpg)
C-DOT and IITs Collaborate on Indigenous Wideband Spectrum-Sensor ASIC-Chip for Enhanced Efficiency
In a significant step towards developing Indigenous state-of-the-art next-generation telecommunications technology, the Centre for Development of Telematics (C-DOT), the premier Telecom R&D centre of the Department of Telecommunications (DoT), Government of India has signed an agreement with the Indian Institute of Technology Mandi (IIT Mandi) in collaboration with Indian Institute of Technology Jammu (IIT Jammu), for the development of “Wideband Spectrum-Sensor ASIC-Chip for Enhancing the Spectrum Utilization”.
![Cinegy Resolves H.264 Interlace Encoding Challenge with Latest Cinecoder SDK Update Cinegy Resolves H.264 Interlace Encoding Challenge with Latest Cinecoder SDK Update](https://reseuro.magzter.com/100x125/articles/11978/1986950/bJzKNrdPW1739191254121/CINEGY-RESOLVES-H264-INTERLACE-ENCODING-CHALLENGE-WITH-LATEST-CINECODER-SDK-UPDATE.jpg)
Cinegy Resolves H.264 Interlace Encoding Challenge with Latest Cinecoder SDK Update
Cinegy announces the release of a new version of its Cinecoder video codec SDK, solving a fundamental problem for TV and broadcast industries.
![SIGNIANT: THE GAME CHANGER IN CORBEL 3D'S FILE TRANSFER JOURNEY SIGNIANT: THE GAME CHANGER IN CORBEL 3D'S FILE TRANSFER JOURNEY](https://reseuro.magzter.com/100x125/articles/11978/1986950/uwunuxlXv1739189819994/SIGNIANT-THE-GAME-CHANGER-IN-CORBEL-3DS-FILE-TRANSFER-JOURNEY.jpg)
SIGNIANT: THE GAME CHANGER IN CORBEL 3D'S FILE TRANSFER JOURNEY
Corbel 3D, renowned for its photogrammetry services in the entertainment sector, grappled with significant data transfer challenges, particularly with 4D scans producing up to 36 GB per second.
![Union Budget 2025: IESA Proposes Key Recommendations to Boost the Semiconductor Sector Union Budget 2025: IESA Proposes Key Recommendations to Boost the Semiconductor Sector](https://reseuro.magzter.com/100x125/articles/11978/1986950/RSwbP285P1739191414822/UNION-BUDGET-2025-IESA-PROPOSES-KEY-RECOMMENDATIONS-TO-BOOST-THE-SEMICONDUCTOR-SECTOR.jpg)
Union Budget 2025: IESA Proposes Key Recommendations to Boost the Semiconductor Sector
The India Electronics and Semiconductor Association (IESA), under the leadership of Ashok Chandak, has put forward a series of recommendations for the Union Budget 202526, aiming to strengthen India’s electronics and semiconductor sectors.