The Indian beauty industry has seen quite a revolution in the past few years. From being a market with two to three leaders ruling the space to one with newer brands constantly emerging, it’s fair to say we’ve come a long way. While this can be attributed to an exponential hike in innovation and awareness, it is also due to an upsurge in the spirit of entrepreneurship. The last decade has witnessed a never-seen-before escalation in homegrown beauty start-ups, and a corresponding demand from Indian beauty enthusiasts. We asked the founders of some stellar homegrown beauty brands – Mira Kulkarni, founder of Forest Essentials; Vineeta Singh, co-founder and CEO of SUGAR Cosmetics; Vivek Sahni, CEO of Kama Ayurveda; Shankar Prasad, founder and CEO of Plum; and Rubeina Karachiwalla, founder of Ruby’s Organics – to decode the journey of their companies and, in the process, help us understand consumer behaviour towards Made in India beauty.
What was the impetus for setting up your brand?
هذه القصة مأخوذة من طبعة August 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2022 من Femina.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
AN ASIAN FIESTA
Experience a culinary journey through the vibrant streets of Asia at the all-new ASIA KITCHEN BY MAINLAND CHINA in Pune
OF SEAS,SANDS AND SPEED
BAHRAIN is a melting pot of many cultures and cuisines, besides being known for its international motoring circuit. Shraddha Kamdar takes a dip into its history and brings back a few stories
FROM HER KITCHEN TO YOURS
Cooking is the biggest form of relaxation for entrepreneur and food activist ARCHANA DOSHI. Speaking to Shraddha Kamdar about the growth of her platform Archana's Kitchen, she shares the inspiration behind her latest book Tasty Tiffin: 40+ Delicious and Healthy Lunch Plans For Kids
Get Swept Away By GOOD FOOD
MEGUMI in Santacruz West, Mumbai, presents a feast for both stomach and eyes
The Heart Behind THE HEADLINES
Ace newswoman. Investigative journalist. Go-getter. That is the NAVIKA KUMAR the world knows. She lets Primrose Monteiro - D'Souza in on a totally different side of herself
Overcoming Picky Eating
For parents, dealing with fussy eaters can be challenging. Ensure your child gets the balanced diet they need for optimal health and growth with these tips and strategies
'Junk' Foods You Can Eat Guilt-Free
Feel remorse after gorging on fried snacks? Opt for these options from dietician VIDHI CHAWLA
SET OFF ON A GASTRONOMIC JOURNEY!
The PANDAN CLUB in Chennai offers a delicious dive into Singaporean and Peranakan flavours - with a menu relaunch and high spirits
DREAM ON
What do those dreams actually signify? Prachi Rijhwani helps decode dreamscapes
CHART YOUR COURSE FOR HAPPINESS
Set your path to happiness but also deal with loved ones' concerns.
