THE SEARCH FOR COLOUR
Femina|June 2023
ASHWINI ARUN KUMAR SPEAKS WITH FOUR INDIVIDUALS WHO WORK WITH NATURAL DYES OR HERITAGE HANDICRAFT PROCESSES TO UNDERSTAND THE PLACE OF NATURALLY-DERIVED COLOURS IN TODAY'S FASHION LANDSCAPE
ASHWINI ARUN KUMAR
THE SEARCH FOR COLOUR

Your grandmother's red sari, your blue shirt, or that luxe pink pashmina that has been passed down generations... colour has become the ultimate attribute that we use to not only recognise but also to remember our clothes with pleasure.

It was discovered very early on, perhaps by accident, that yarn or fabric could be coloured by turning to natural sources such as tree roots and barks, flowers, fruits, vegetables, the dried bodies of insects, certain microorganisms and minerals.

Depending on their solubility in water, pigments are extracted differently from different sources - most pigments derived from plants can simply be extracted by juicing, crushing and grinding - and stored as powders. Some heritage handicraft techniques such as ajrakh, dabu and kalamkari, perpetuated by artisan clusters that have adhered to traditional processes, still use natural dyes for colouring, too. But colouring fabrics naturally or printing them with naturally-derived dyes is a lengthy and time-consuming process.

To keep up with the fast pace of fashion, many brands use synthetic colours that give the same result in a very short time, but this has a negative effect on the environment. Still, even in these times of mass production, a handful of people within the fashion industry is focused on not only working with natural dyes and handicraft techniques that use them but also reviving them. 

We speak with individuals from four such labels from across the country..

ANAVILA: TURNING TO MUD 

هذه القصة مأخوذة من طبعة June 2023 من Femina.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة June 2023 من Femina.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من FEMINA مشاهدة الكل
Get Out Of Text Tension
Femina

Get Out Of Text Tension

Ravina M Sachdev shares insights on how fexting might be ruining your relationship and how it can backfire in the long run

time-read
2 mins  |
October 2024
Pick Your Patterns Of Love
Femina

Pick Your Patterns Of Love

Prachi Rijhwani teaches you a thing or two about how to embrace healthy dating practices

time-read
3 mins  |
October 2024
TAME THAT TEMPER
Femina

TAME THAT TEMPER

You've probably seen children sprawled out on the floor in department stores or during festive occasions. Ever pondered the reason behind their behaviour? It is called toddler aggression and here's how to handle it.

time-read
2 mins  |
October 2024
HOW YOUR PALS POWER YOUR LOVE
Femina

HOW YOUR PALS POWER YOUR LOVE

Prachi Rijhwani discusses the positive impact of healthy friendships on your love life

time-read
3 mins  |
October 2024
An ITALIAN AFFAIR
Femina

An ITALIAN AFFAIR

TOSCANO has just opened another outpost in Wakad, and Pune is all for it

time-read
1 min  |
October 2024
MAKING IT BIG
Femina

MAKING IT BIG

Restaurateur DHAVAL UDESHI talks to Ravina M Sachdev about starting from scratch in hospitality and making it big

time-read
1 min  |
October 2024
SUNDAY BRUNCHES WITH Avartana's Award-Winning Food
Femina

SUNDAY BRUNCHES WITH Avartana's Award-Winning Food

Enjoy a Sunday brunch with the meticulously-curated menus at concept restaurant AVARTANA at ITC Maratha, Mumbai.

time-read
2 mins  |
October 2024
Of Culture And Curry
Femina

Of Culture And Curry

EDDIE SCOTT, winner of MasterChef UK 2022, knew that he needed to expand the West's horizon of Indian food beyond the notion of butter chicken and curry. He tells Shraddha Kamdar how he has attempted to do it with his book Misarana

time-read
3 mins  |
October 2024
THE WAY OF THE WATER
Femina

THE WAY OF THE WATER

Happy, luxurious, chic, good times are the only way to roll on a vacation. AMBIKA MUTTOO has found her new favourite spot in the Indian Ocean, and is letting you in on the secret

time-read
3 mins  |
October 2024
HOT RIGHT NOW
Femina

HOT RIGHT NOW

All things fresh and fun in the beauty space

time-read
2 mins  |
October 2024