SHE MAKES THE MAGIC HAPPEN
YOU South Africa|27 July 2023
Meet the college dropout who went on to become the business brain behind the Kardashians’ billion-dollar brands
MAXINE PETERS
SHE MAKES THE MAGIC HAPPEN

THEY started off as reality TV stars who were, well, just famous for being famous. But these days a great chunk of their millions come from big-bucks endorsements and the savvy business deals they’ve set up over the past few years.

Their colossal fame has certainly helped the Kardashian-Jenner clan expand their empire – but it’s their collaboration with a woman with a brain for business and a nose for success that’s helped to turn it into a proper financial success.

London-born Emma Grede may be nowhere near as well-known as the Kardashian-Jenners, but she’s the behind-the-scenes genius who has launched billion-dollar companies with members of the famous family.

The 41-year-old is co-founder and CEO of the clothing line Good American with Khloé Kardashian and the founding partner of Skims, Kim Kardashian’s hit shapewear range. She’s also co-founder of Kris Jenner’s cleaning supplies company, Safely, which launched in 2021.

“Emma is one of the hardest-working people I know,” Khloé says. “She not only immerses herself in every component of the business, she consistently pushes the envelope for what a modern, inclusive brand can and should be.”

And it’s paying off big time. Skims, recently valued at around $3,2 billion (R57,6bn), was named by Time magazine as one of its 100 most influential companies and Good American recently opened its first store in the US.

Emma, who’s worth a cool $320 million (R5,7bn), is on the latest Forbes list of America’s wealthiest self-made women and lives in swanky Bel-Air, Los Angeles, with her Swedish husband and business partner, Jens Grede, and kids Grey (9), Lola (6) and twins Lake and Rafferty (1).

هذه القصة مأخوذة من طبعة 27 July 2023 من YOU South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة 27 July 2023 من YOU South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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