Glam GENES
ELLE Singapore|August 2024
Beauty is a family affair for Anastasia and Norvina Soare, the mother-and-daughter duo behind multimillion-dollar cosmetics brand Anastasia Beverly Hills.
MEGAN LA FABER
Glam GENES

Anastasia Beverly Hills (ABH) is a name that's synonymous with sculpted brows. After all, founder Anastasia Soare is the woman behind the Golden Ratio Eyebrow Shaping Method-a game-changer that's been reshaping faces since the '90s.

But ABH isn't a one-woman show. Anastasia's daughter, Norvina, brings a social media savvy that has landed them over 19 million followers on Instagram. Today, this powerhouse pair leads a US$500 million (about S$670 million) business.

ELLE Singapore caught up with the dynamic duo to find out what makes their relationship tick and what it takes to build a beauty empire.

How has it been seeing your daughter grow within the company?

هذه القصة مأخوذة من طبعة August 2024 من ELLE Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August 2024 من ELLE Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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