From niche fragrance houses to independent perfumers, there's no denying that the perfume industry is changing. Consumers are leaving the allure of mass-market, one-size-fits-all fragrances behind in search for a signature scent, one that speaks to the heart of who they are, not what they're told to be.
After all, fragrance is a deeply personal thing, and it's this understanding of the importance of scent as a means of self-expression that sets Maison 21G Paris apart. Having experienced the way different cultures wear scents in France, Italy, China, and Middle-East, founder Johanna Monange understands that nuance to a T. And the perfume house takes its name from 21 grams, which is believed to be the weight of one's soul - directly referencing the brand's commitment to personalise scents so well that they capture the individual's spirit.
هذه القصة مأخوذة من طبعة May 2023 من ELLE Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة May 2023 من ELLE Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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