"Believe in craftsmanship, live a little slower, appreciate beauty and enjoy fashion," chirps Nicola Gerber Maramotti, consumer channel director of Max Mara. She's speaking to me under an outdoor pavilion at the Fufu Hotel in Kyoto, where the cool spring air and soft gurgle of a tranquil man-made waterfall conspire to lull us both into a blissfully zen and reflective mood.
During our relaxed conversation, Maramotti talks about the origins of Weekend Max Mara, launched as an offshoot of the main Max Mara collection to offer sophisticated, relaxed pieces and casual outdoor wear for women with a spirit for adventure and wanderlust.
I ask her what her hope is for fans of the brand. Reiterating the brand’s mantra, she wishes for everyone to shop more consciously, but more importantly, to enjoy the process of discovery: “Discovery is fascinating. It keeps you alive. It keeps your life colourful.”
And so she brings me on a journey of discovery of the Pasticcino bag. This trip to Kyoto was organised by Weekend Max Mara to introduce the “Treasures of Japan” edition of the Pasticcino World Tour bag collection, which showcases the craftsmanship of some of Kyoto’s most respected artisans.
هذه القصة مأخوذة من طبعة July 2024 من ELLE Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2024 من ELLE Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Paradise In Slow Motion
Lush landscapes, pristine beaches, colonial architecture, abundant wildlife and warm hospitality-Sri Lanka is a treasure trove of experiences best savoured at leisure.
Rebel With A Cause
Stylistic dichotomies lie at the heart of Chinese designer Di Du's work. She shares how this love for the subversive has been the key to her namesake label's success.
Count The Seconds
Never underestimate the power of a watch to elevate your look-even more so when it's a good-looking chronograph. These BELOW-40MM NUMBERS will do the trick.
The Promising Future Of Skin
From ectoins to nutricosmetics to collagen banking, the latest cosmetic trends are looking bright.
Johnny Depp 'I Am The 2,000-Year-Old Man!'
Johnny Depp is back in the limelight. Behind the camera, he has directed his second film, MODI, set for release this autumn. In front of the camera, he is still embodying "SAUVAGE" for Christian Dior Parfums with a new scent, "EAU FORTE". In this exclusive interview with ELLE, the polymorphous artist opens up about his creative journey.
A Timeless Love Story
Far from being at war with each other, disparate generations can be brought together by tumultuous times-with transformative consequences. PHOEBE LUCKHURST celebrates the charm, comfort, and community found in an ageless approach to friendship.
CHIC in the city
South Korean actress Mun Ka Young shows how to rock TUMI's fall 2024 collection that's inspired by the dynamic architecture of Seoul.
Igniting the Creative Spark
MUST-SEE EVENTS AND EXPERIENCES WORTH CATCHING DURING Singapore Design Week.
SPEED Queens
Racing veteran Susie Wolff talks about closing the gender gap in motorsports with an all-girls racing championship.
Crème de la Crème
Ultra-luxurious moisturisers that will have your r skin looking like radiant perfection.