Thom Browne swears he doesn’t plan on going viral when putting together his fashion shows; he doesn’t even think about how they might play on the internet.
Instead, he crafts his shows—which, really, are much more like pieces of theater—to tell a story to those attending in real life. “For me, it’s more interesting that you get this more intimate experience in regard to what the collection is saying, or what I want to say through the collection,” Browne says.
Still, when you cast Golden Globe–winning actress Michaela Jaé Rodriguez as a modern-day Cinderella and send her down the runway in a pink tulle Cadillac to close the show, as Browne did for his spring 2023 collection, you’re bound to attract more than a few eyeballs online. And on TikTok, there are a lot of eyeballs to be had: The hashtag #fashionmonth alone had a staggering 228 million views in September 2022.
Fashion has always found its way onto social media, whether through archive-obsessed Tumblr accounts or the in-depth analyses found on high-fashion Twitter—and, of course, Instagram, with its reputation for glossy images, has been the reigning platform of choice for many years. But, armed with a video-forward ethos, TikTok is poised to take over.
هذه القصة مأخوذة من طبعة February 2023 من ELLE US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2023 من ELLE US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Mikey MADISON
With her breakout role as a sex worker, the Anora stay learned much more than how to dance.
What a Trip DREWSTARKEY
Along with his capital-Pperformance as bad guy Rafe in Outer Banks, Drew Starkey has scored his big movie break. He tells us about his buzzy role in Queer, based on the William S. Burroughs novel.
Demi MOORE
The Substance star has reached a State of enlightenment.
Cynthia ERIVO
For the Nicked star, every character is achance to know herself more deeply.
Karla Sofia GASCON Selena GOMEZ.&Zoe SALDANA
Three very different actresses found sisterhood and career-transforming rolesin Emilia Pérez.
Saoirse RONAN
The Irish actress became an unlikely American everygirl. But at 30, she's ready to paint with a darker palette.
Danielle DEADWYLER
The Piano Lesson star is highlighting Black history through her film roles.
Julianne MOORE & Tilda SWINTON
For these two Oscar winners, a long-hoped-for collaboration in The Room Next Door feels meant to be.
IN THE LAND OF WOMEN
With The Room Next Door, Pedro Almodóvar tackles a new language, but his ability to translate the experience of women remains rock solid.
In the Public Eye
When Shiori Ito's sexual assault investigation was dropped. she de the camera on herself to find justice.
