EVOLUTIONARY EDGE
Elle India|August 2024
Co-Founder and CEO Pranav Misra reveals HUEMN’s rise from humble beginnings to becoming a fashion powerhouse, Aranyaa Chowdhury reports
Aranyaa Chowdhury
EVOLUTIONARY EDGE

ELLE: How do you feel your first collection set the tone for your brand’s future direction? Pranav Misra (PM):

The first collection was simply our initial baby step toward finding our design direction. We took it as a jumping-off platform and kept creating until we found our voice and what we see today as HUEMN’s sensibility.

ELLE: What would you say is your brand’s signature style or piece that has stood the test of time?

PM: The Insignia Gorilla, handcrafted in 2013, still finds its way into people’s wardrobes. It’s a classic. Apart from an innovative surface, it digs deeper into the psyche of the brand, which stands for human evolution: that one is constantly reinventing oneself, and learning and evolving never stops.

ELLE: If you could go back and give advice to yourself at the start of your career, what would it be?

PM: Patience is the strongest virtue.

هذه القصة مأخوذة من طبعة August 2024 من Elle India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August 2024 من Elle India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من ELLE INDIA مشاهدة الكل
Hijabi Hair, Don't Care
Elle India

Hijabi Hair, Don't Care

TLC for the mane, especially when it isn't visible to the world, transmutes it into an act of self-love for Hasina Jeelani

time-read
3 mins  |
October 2024
THE MANE ATTRACTION
Elle India

THE MANE ATTRACTION

When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.

time-read
1 min  |
October 2024
ELLE Beauty Hall of Fame
Elle India

ELLE Beauty Hall of Fame

Celebrating standout beauty products in every category, all earning ELLE's seal of approval through expert, editorial and public votes

time-read
1 min  |
October 2024
FULL THROTTLE
Elle India

FULL THROTTLE

F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride

time-read
2 mins  |
October 2024
VIJAY VARMA MAN OF THE MOMENT
Elle India

VIJAY VARMA MAN OF THE MOMENT

Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul

time-read
3 mins  |
October 2024
ROHIT SARAF THE GEN Z STAR
Elle India

ROHIT SARAF THE GEN Z STAR

The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha

time-read
3 mins  |
October 2024
Roaring RAJASTHAN
Elle India

Roaring RAJASTHAN

From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state

time-read
6 mins  |
October 2024
Ectoin: The Skin's New Defence
Elle India

Ectoin: The Skin's New Defence

Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts

time-read
2 mins  |
October 2024
Nigella's WORLD
Elle India

Nigella's WORLD

The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer

time-read
3 mins  |
October 2024
ADRIATIC DRIFT
Elle India

ADRIATIC DRIFT

Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer

time-read
3 mins  |
October 2024