The resurgence of nostalgia in fashion over the last couple of years has successfully brought the spotlight on craft excellence. The fall runways of 2020 led to the rise of fashion's newest subculture, 'craftcore'. Legacy brands Maison Margiela, Chloé, Marni, Prada and FENDI showcased folksy iterations through crochet, patchwork, embroidery, knitting and appliqué. Dior collaborated with craftswomen from The Chanakya School of Embroidery and Fine Crafts, in Mumbai for their recent couture showcase. The pandemic instilled a sense of belongingness and sensitivity towards clothes-makers among wearers.
In India, craft-centric fashion has always been more of a stock-in-trade and less of a trend. While techniques like embroidery and surface texture embellishments have been omnipresent, regional textiles and lesser-known crafts garnered attention in the post-pandemic world. It has taken social media trendsetters by storm, with millennials and Gen-Z embracing the handmade movement. And what was deemed prevalent in fashion for women has now gained prominence in homegrown menswear. We speak with four designers and flagbearers of the handmade brigade.
BEYOND THE SUBCULTURE
هذه القصة مأخوذة من طبعة August 2022 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2022 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
FULL THROTTLE
F2 rising star Kush Maini on his racing journey & challenges in motorsport. Ekta Sinha hitches a ride
VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
The new generation heartthrob talks about his love for romcoms, music, and future endeavours with Ekta Sinha
Roaring RAJASTHAN
From Jawai's dramatic landscape and Jaisalmer's rich heritage to Ranthambore's enthralling wilderness-Isha Mayer explores SUJÁN's luxurious, eco-conscious hospitality offerings in the beautiful state
Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui
