It was a muggy Monday when I, as usual, was fighting to meet multiple deadlines and also had a video interview with Masaba Gupta. I made a frantic call to her account manager to reschedule it, a request she politely declined given the big launch! But Masaba is one of the most well-articulated artists, who embraces beauty in its true form, and I was excited to pick her brains. It's not the first time Masaba stepped into the beauty industry; she had a successful stint with Masaba X Nykaa. "I always wanted to go solo! I've saved multiple moodboards for beauty for years; there's no way that I could dream of making it with a partner," says Masaba, who realised the gap in the industry a few years ago but wanted to wait till she was ready to do it herself, and so Lovechild was born. "With Lovechild, I want Gen-Z to be able to get an experience of what the House of Masaba brand stands for," she adds. Well, trust Masaba to take inspiration from her life and turn it into a form of artistic expression; the brand name is a nod to her own story. Here's a little peek into what was an extensive discussion on the launch of Lovechild.
ELLE: YOU SPOKE ABOUT A DEFINITE GAP IN THE BEAUTY INDUSTRY. HOW WILL YOU ADDRESS IT WITH LOVECHILD?
هذه القصة مأخوذة من طبعة August 2022 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2022 من Elle India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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