Ready for Prét
Elle India|June 2023
Couturiers are increasingly tapping into the bridge-to-luxury arena, especially post the pandemic, Ipsita Kaul observes
Ipsita Kaul
Ready for Prét

From countless brand acquisitions by Aditya Birla Fashion and Retail Limited (ABFRL) and Reliance Brands Limited (RBL) to a flux of established designers re-routing via the prêt pathway, the Indian fashion industry has recently been witness to ample reshuffling and strategising. While the concept of housing an off-shoot line alongside your existing offerings is, in no way, uncharted territory, the exponential embrace of the same indicates the obvious–moolah and timely expansion.

هذه القصة مأخوذة من طبعة June 2023 من Elle India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة June 2023 من Elle India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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