A CUPPA QUALITY
Grazia India|Grazia MAY 2023
Coffee's fourth wave is old news. Moving away from mass produced brands, restaurants are now strengthening the caffeine muscle of the country by turning to specialty coffee to create experiential programs
SAMREEN TUNGEKAR
A CUPPA QUALITY

Towards the end of 2022, Mumbai’s suburb, Bandra, saw a new addition to its list of clean eating restaurants with Project Hum, a farm-to-table casual restaurant. Moment of truth: Most healthy eating places don’t serve coffee that, well, tastes great or is of a certain quality. At Project Hum, though, the coffee was nuanced and flavourful. Pleasantly surprised, we investigated, and found out that they get their coffee from specialty coffee brand, Subko.

“We love drinking good coffee. Since we focus a lot of accountability and transparency of ingredients, serving coffee was no less important. Project Hum is a collaboration driven restaurant, and working with Subko is an outcome of shared commitment that both teams have towards an ethical, traceable ingredient sourcing model. This empowers us with a curated speciality coffee program,” shares Jatin Talreja, co-founder and business head at Project Hum.

This is not an anomaly. As the coffee drinking consumer has evolved, thanks to the onset of artisanal coffee brands, cafes, and internet-driven coffee ASMRs, the need to have premium quality coffee and baristas that understand how to serve the perfect cup has shot up – it doesn’t matter if the restaurant’s USP isn’t coffee, the idea is that if someone decides to have a cuppa with their meal, they shouldn’t be disappointed. In the spirit of the same, restaurants have done what the next best thing for coffee in this country could be – bringing artisanal brands to their menus.

IT’S A DEAL

هذه القصة مأخوذة من طبعة Grazia MAY 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Grazia MAY 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GRAZIA INDIA مشاهدة الكل
Cultural Renaissance
Grazia India

Cultural Renaissance

With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art

time-read
3 mins  |
October 2024
LOVE, LOSS, AND LESSONS LEARNED
Grazia India

LOVE, LOSS, AND LESSONS LEARNED

In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss

time-read
3 mins  |
October 2024
All Eyes On THIS
Grazia India

All Eyes On THIS

Meet the newest standout brands on Grazia's beauty desk

time-read
2 mins  |
October 2024
Is Restocking Our Fridges A New Form Of Self-Care?
Grazia India

Is Restocking Our Fridges A New Form Of Self-Care?

All the reasons why #restocking may not be as calming as it seems

time-read
5 mins  |
October 2024
SAVOUR THE TASTE OF SOUTHEAST ASIA
Grazia India

SAVOUR THE TASTE OF SOUTHEAST ASIA

In the heart of our capital lies an extraordinary dining experience, unlike any other

time-read
2 mins  |
October 2024
ESCAPE THE ORDINARY
Grazia India

ESCAPE THE ORDINARY

Luxury stays are now an essential part of our lives.

time-read
2 mins  |
October 2024
CHEFS ON THE LOOSE
Grazia India

CHEFS ON THE LOOSE

Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene

time-read
5 mins  |
October 2024
NOT SO HIDDEN
Grazia India

NOT SO HIDDEN

What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?

time-read
3 mins  |
October 2024
RAISING THE BAR
Grazia India

RAISING THE BAR

With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering

time-read
4 mins  |
October 2024
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Grazia India

WHAT WORLD ARE WE LEAVING BEHIND FOR HER?

Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation

time-read
5 mins  |
October 2024